Research On Interpersonal Network Structure Of Wechat Business Friends Circle

Tencent's WeChat friends circle function is the most popular and most popular platform for people to communicate and show their life and work after QQ space and weibo.With the popularity of WeChat friends circle function and added WeChat online payment function and red envelope function,and based on WeChat friends are strong relationship formed by the contact between the trust relationship between each other,the fast-paced way of life formed under debris type consumption habits and consumption demand itself has,contributed to wechat business WeChat your circle of friends.Wechat business industry threshold is low,inclusive of goods is strong,small capital investment,in the circle of friends found goods pictures and instructions for publicity,in the form of easy operation,based on these characteristics,makes the wechat business scale and rapid development.Based on the fundamental basis of social network theory,the concrete application of strong and weak ties theory,social capital theory and the theory of structural holes is given priority to with the case method,the specific use of structured interview and comparative research,describes the basic characteristics of the derivative and derivative of network structure,analyzes the sell,act as purchasing agency and team type three kind of different type of derivative,on the basis of in-depth analysis of the derivative how to profit in the network,made clear that strong relationship,weak development and maintenance,increasing network repeated china-africa relations,the relationship between the focus on the primary contact,promote the optimization of the network,in order to get more benefitWechat business in WeChat is divided into three types of business models:B2C,C2C self-produced wechat business,B2C2C model,wechat business and team wechat business.Wechat business is based on its own social network relationship.Wechat business WeChat original circle of friends of social network is mostly composed of strong relations contacts,wechat business at the beginning of the business relies on the existing strong contacts to provide financial support and strong relationship between the contact can provide weak relationship human potential target customers,propaganda and sales,so as to achieve the purpose of the scale and increase sales expand the circle of friends.Through the interview with wechat business,we found that three kinds of wechat business were in the initial operation,which depended on strong relationship to open the situation,and strong relationship played an important role.Wechat business development middle wechat business circle of friends in the network has expanded greatly,the strong relationship between the proportion to drop,increase proportion of the weak party,is in the middle and later periods of the development of wechat business circle of friends is mainly made up of weak party with a stranger,is responsible for the purchasing behavior is mainly composed of this part.In the social network of different types of wechat business friends,the proportion of initial strong relationship is similar,and the difference of interpersonal network scale is reflected in the proportion of weak relational people.A weak relationship can provide a bridge that is much more than a strong relationship can play.Strong relationship is the tie that sustain within groups,the connection between the strong relationship between more closely,mutual trust is higher,but the strong relationship between coupling group heterogeneity is low,as a bridge to achieve the efficiency of building relationships have limitations.The weak relationship is the bridge to the new group.The heterogeneity between the new groups is high,which can cross different backgrounds and information sources,so that information can flow effectively among different groups.The bridge between different groups has a certain span of relationship fracture,which is the structural hole in the network structure.The structure hole is the fort that leads to the interest of information and control.The information revenue and control revenue generated by the structure hole are needed for the operation and development of wechat business.For wechat business,wechat business needs to pay attention to better publicity and sales of goods.Wechat business's social network structure and structure play a positive role in the development of wechat business,and optimizing wechat business social network is a necessary measure for wechat business's further development.Wechat business network is composed of strong contacts with weak relations contacts,while the middle strong relationship wechat business development contacts the proportion is very low,but also need actively maintain wechat business relationship,high degree of trust is brought on by a strong participant wechat business survival fulcrum.Weak party plays an important role in the middle and later periods of the wechat business,is a cross hole connect different groups,information structure,promote the heterogeneous interaction bridge,help wechat business expand contacts,expand the scale of the network.Increase the output of non-repeat contacts in the network to optimize the contact of the structure holes in the network.Each group chooses a contact person as the key contact person for that group.The direct relationship between the original and non-contact persons in various groups has been reduced to the non-direct contact through key primary contacts,increasing the efficiency of wechat business network scale.The development of wechat business cannot be separated from the interpersonal network.The high-quality interpersonal network structure can make wechat business better development.Maintaining relationships with strong relationships,developing weak contacts,increasing the number of contacts in the network,and focusing on primary contacts are all ways to optimize the wechat business network.