Research On Brand Management Of Ecotourism In Yongtai County Of Fujian Province

This research mainly through case study of Yongtai Yunding tourism brand,try to describe the development process and characteristics of Yongtai's tourism brand management.Basing on that,the research try to sum up the experience and weakness of Yunding's tourism brand management,discuss the outside opportunities and challenges which the eco-tourism brand management face,and analyze the development trend of eco-tourism brand management.At the same time,the research focus on the potential development model of Yongtai eco-tourism industry and try to find the development trend of eco-tourism industry.At last,the research combine the theoretic discussion with practical experience,coming up with the improvement measures of Yongtai eco-tourism brand management.