Study On The Optimization Of Distribution Channel Management In Home Appliance Enterprises

As the home appliance market increasingly fierce competition,how to improve the sales of home appliances,create more benefit for the enterprise,it is every household appliance enterprises in the current have to think about problems.Therefore,this article through to M electrical appliances enterprise distribution channels management optimization problem is studied,and analyzed the M home appliance enterprises in the distribution channel management problems,with channels of distribution between members and the conflict between,for example,introduced in detail.This paper mainly consists of three parts,the first part,mainly introduces the related concepts of distribution channels,including the SWOT analysis theory,consumer behavior theory,STP theory of market segmentation.Will also be domestic and foreign research status of distribution channels,provide theoretical basis for this article.The second part,combining the theory of distribution channel of the second chapter,both inside and outside China,on the current distribution channels of M home appliance enterprise management present situation analysis,including the main problems and the causes of problems.To M home appliances enterprises,the third part,distribution channel management optimization Suggestions,including the changing structure of existing channels,adopt popular flattening management pattern,and pay attention to enhance the competitiveness of channel members,strengthen the channel control,and a review of members work efficiency,and develop new channels,and adopt diversified channels management means and so on.In short,the ultimate goal of writing this article is to M electrical appliances enterprise to study the optimization of the distribution channel management,find out the current M home appliance enterprises in the current distribution channel management problems.Through the relevant theoretical basis,find a can in practice to M home appliance enterprises to optimize the distribution channel management measures,will M home appliance enterprise of the available resources for effective integration,improve the economic benefits of enterprises.