SC Environmental Protection Appliance Company Conference Marketing Strategy Research

As we all know,the role of marketing is to realize the value of enterprises and meet the needs of consumers.In different market environment,the difference of marketing mode will result in great difference.In the product homogeneity,price transparency,the industry competition in the superheating today,the election of a place to open a shop has not kept pace with the rhythm.With the improvement of the level of social and economic development,consumer demand is diversified,personalized and multi-level,how to meet the growing consumer demand and the contradiction between products will be the difficult problem that enterprise managers have to face.Meeting marketing is a comprehensive service marketing system based on one-to-one communication,it collects customer information through the market segmentation method,establishes client file,through accurate solicitation potential customers to the meeting event site,face-to-face communication,through the site for product,service effect promotion display,through complex marketing link design,to win customer trust,and ultimately achieve sales purpose.Since the localization,meeting marketing with its perfect service,targeted propaganda,strong concealment,directly close the distance between the product and customer,meet the market demand,and be absorbed by various industries.In fact,meeting marketing has been a great controversy in the industry and abroad since it appeared.the academia regards meeting marketing as a kind of direct marketing tool,but it also contains more abundant content Marketing company regards meeting marketing as a sharp weapon to exploit market,but it is a double-edged sword in fact Because the perspective of social public opinion is different to the meeting marketing,the " outsider" is more obvious;The business sector regards meeting marketing as "showstopper ",afraid to avoid it;Traditional retail channel regards meeting marketing as a threat,but itself frequently uses the meeting marketing mode to realize the transformation.Referring to the previous research on meeting marketing,it is still difficult to find a clear way out,the "outsider" characteristics remain unclear,not with universal reference value.In this paper,the typical meeting marketing enterprise SC company as the case,through in-depth observation of the various aspects of marketing,with the comprehensive theory as the support,the problem as the breakthrough point,to find the cause,comprehensive analysis,finally proposed meeting marketing innovation ideas,truly revealing the essence of meeting marketing,to provide reference for various industries:The first chapter,puts forward the background and research significance of the problem research,highlights the value of meeting marketing model,and points out the problems in the meeting marketing industry objectively The second chapter is mainly about meeting marketing literature review and the theoretical support of this paper,to lay a theoretical foundation for further research The third chapter,with SC case,research the status of the company,using pest and SWOT analysis,find the problem,find the reason;In the fourth chapter,according to the reasons of SC meeting marketing problem,the corresponding improvement strategy is put forward The fifth chapter,puts forward the implementation meeting marketing improvement strategy and the guarantee implementation support;The sixth chapter is the summary and research conclusion,and put forward the research prospect.Through observation,case study,literature research and interview,this paper makes the following conclusions:First,the future meeting marketing will pay more attention to customer experience,relationship maintenance and customer database management,with the constant change of the market environment,the enterprise only has good relationship with the customer,the customer and product in the same important position,can ensure the implementation of meeting marketing effect,that is to say " consumer center" the guiding ideology of the meeting marketing to go.Second,meeting marketing to solve the sales problem,direct marketing can cultivate customer loyalty,enhance brand stickiness,the combination of the two is inevitable,and the comrmunity will be the main battlefield of meeting marketing.Third,successful meeting marketing also carries out the service awareness throughout the implementation,each process is permeated with a strong sense of service,in the intangible to increase sales bargaining chips.In the information explosion,product homogeneity today,the customer not only needs the product function,but also pay more attention to the experience and emotional communication,experience,relationship,service,fun and other elements of service marketing will be complementary to the meeting marketing.Fourth,whether it is database mode,or relationship mode,or service mode,or direct marketing mode,it is to be clear that meeting marketing is only a tool to achieve product and market interaction,simple use will make enterprises go to the extreme,and the real solution lies in the development of diversification.