Research On Impact And Countermeasures Of E-commerce In Traditional Channels Of SIEMENS Home Appliances In Northwest

With the continuous expansion of the number of Internet users,China's e-commerce continues to develop,which makes the rapid development of online sales,at the same time,there is a huge impact on offline sales channels,the traditional physical sales industry has a declining development situation..SIEMENS home appliances is one of the most successful Chinese appliance business of multinational companies,although its business development in China in recent years,but from the store sales can be found in the traditional sales in decline,and the amount of electricity sales in the growing,the traditional marketing channel is also facing more and more difficult,the electricity supplier of the bright younger generation the challenge,therefore changing the marketing strategy is imminent.And through the data access can be found,compared to the research on the traditional marketing channels,the Internet channel development later,comparatively research on home appliance industry transformation and marketing strategy in the impact of the electricity supplier in the traditional sales model changes less,so this topic has more research value.The first part of this paper discusses the research background and significance,research ideas and contents,research methods,the second part from the theory of marketing channels,retail stores and e-commerce research status at home and abroad;The third part analyzes the current situation of SIEMENS home appliance traditional channel in our country,the fourth part starts with the marketing channel status of SIEMENS home appliances in northwest region.This paper probes into the problem of electronic commerce impact on the traditional sales channels of SIEMENS home appliances in Northwest China,and analyzes the causes of the problems.The fifth part aims at the actual situation of the traditional sales channels of SIEMENS home appliances to SIEMENS home appliances traditional sales channel development puts forward the concrete proposal.