Research On The Willingness Of Tourists To Revisit Based On The Theory Of Environmental Fit

With the rapid development of social economy,more and more people flood into cities,enjoying the advantages of employment,health care,education,etc,in the meantime being subject to a series of problems such as traffic jam,environmental pollution and working pressure.In spare time,people begin to "escape from" cities to the sightseeing places without noisy,pollution and external disturbance.In this case,environmental suitability of sightseeing places becomes the major influential factor on traveling and revisit.According to current tourist activities,lots of sightseeing places lack the tourist environment fitting people with deep experience.This causes few revisits on the sightseeing places which focus on natural scenery.In order to create the perfect tourist environment which is suitable for the tourists and drives them revisit by attachment,as well as explore the sustainable development theory to some degree,this paper intended to explore following questions by taking Xi An Cuihuashan National Geopark with beautiful scenery,unique landscape and high vegetation coverage as an example:(1)what's the relations between tourists and tourist environment?(2)What is the mechanism of the tourism environment impacting on the willingness of tourists to revisit?(3)Do place attachment play an intermediary role in the interaction between tourists and tourist environment?To find the answers of above questions,the author conducted field investigation for the sample during May 2016 to October 2016,and discussed the impacting mechanism on the willingness of tourists to revisit,through adopting theoretical construction and empirical test.The research process and the technical route are as follows:based on literature research,the author carried on visitor interview in Xi An Cuihuashan National Geopark,analyzed the interviewing information,thus primarily building the model of Recreationist-Environment Fit's impact on tourist's revisit intention.The model was constituted by four variables including Recreationist-Environment Fit,Flow Experience,Place attachment,and Tourists'Revisit Intention.The author proposed research hypothesis;carried out questionnaires of Recreationist-Environment Fit on the basis of previous research and interview data;verified the theoretical model and tested the above mentioned research hypothesis by the structural equation model.The detailed conclusion of this research are as follows:(1)Recreationist-Environment Fit has a significant positive effect on place attachment(? =0.68,p=0.002).According to empirical analysis,this paper found that,the closer of the interaction between tourists and the tourism environment,the higher the sense of pleasure and accomplishment,the more attachment to the tourist destination;(2)Recreationist-Environment Fit has a significant positive effect on Flow Experience(? =0.82,p=0.000).It shows that,the higher degree of Recreationist-Environment Fit for tourists,the more easily immersed in the tourism environment,thus producing a good travel experience.(3)Flow Experience has a significant positive effect on place attachment(? =0.79,p=0.000).It reflects that,if the tourists may be fully into the situation,and be immersed in the tourism environment by abandoning irrelevant senses,they then will have a good impression on tourist destination;with personal emotion deepening,they may produce an attachment to the tourist destination.(4)Flow Experience has no significant effect on Tourists' Revisit Intention.But the effect will be enhanced when Place attachment being involved in.This shows that,during tourist activity,the tourist have to produce flow experience on tourist environment by Recreationist-Environment Fit;when the flow experience reaches some level,tourist will be attached to tourist destination,and positive emotion will promote the revisit behavior of tourists.(5)Place attachment has a significant positive effect on Tourists'Revisit Intention(? =0.77,p=0.008).This shows that,the higher the degree of attachment to the tourist places,the more easily the occurrence of tourists' revisit behavior.In summary,this research studied the influence mechanism of Recreationist-Environment Fit on Tourists' Revisit Intention through theoretical construction and empirical test.Theoretically:(1)the theory of Recreationist-Environment Fit is conducive to the study of tourist behavior;(2)the construction of interaction model between people(tourist)and tourist environment,makes up the deficiency of existing research,and provides a theoretical reference on later researches on tourists' revisit behavior;(3)Mediation effect test on Place attachment provides a way of thinking for deepening the study of tourists' revisit behavior.Practically:(1)the conclusion of this study provides scientific base for the managers of tourist destinations building and perfecting optimized environment of tourist experience;(2)it provides a way of marketing thinking for local government promoting tourist destinations and driving the development of tourism;(3)it provides a practical reference for perfecting infrastructures,improving the quality of tourist environment,and raising tourist's revisit rate.