Research On The Influence Of Punch Card Tourism Experience On Tourist Revisit Intention:

Self-media virtual social platform inspires people to share every bit of life,which has become one of the important ways of tourism experience.Tourists’pursuit of personalized tourism experience meets the needs of the era of self-media.It has spawned the tourism phenomenon of "punch card tourism".As a kind of emerging tourism mode,it spreads the"web celebrity scenic spots" created by information sharing on the Internet,making many tourist attractions and tourism projects become popular really quickly.However,the emergence of "web celebrity attractions",part of the scenic area the one-sided pursuit of web celebrity effect and punch in flow and ignore the connotation construction,as the media hot spots move rapidly into recession,how to maintain the current situation,rather than become"one-time attractions" become tourism researchers research hot topic at present stage.In the era of tourism 2.0,the traditional sightseeing tourism mode cannot satisfy the majority of tourists.The creative arts,singers’ performances and online popular scenic spots collected by Grand Dynasty Ever-bright City are favored by the majority of young tourists.In the era of self-media,shooting a video of "little sister of the tumbler" can win more than 1 00000 praises,which is almost fatal attraction for Chinese youth who like social media.Therefore,taking Grand Dynasty Ever-bright City as a sample,this paper introduces the grounded research paradigm,Firstly,it determines three indicators to evaluate the punch in tourism experience:local identity,conformity psychology and showing off psychology,and then across questionnaire survey method to evaluate the punch in tourism experience according to the five point Likert scale Tourists’ happiness and tourists’willingness to revisit were investigated.And the tourist experience,tourists’ happiness and tourists’ willingness to revisit were measured according to 5-point Likert scale.Through response time control and reverse question setting,79 invalid questionnaires were deleted,and 327 valid samples were obtained,with an effective rate of 80.5%.Finally,SPSS25.0 was used to analyze the collected questionnaire data,so as to explore the mechanism of the relationship between punching experience and tourists’ happiness and tourists’ willingness to revisit.To analyze the collected data,get the punch in tourism experience,tourists happiness,each other presents significant positive correlation between revisit intention,and then through the mediation effect test prove that hedonic well-being in local identity,the conformity of these two punch in tourism experience dimensions and partial mediation effect between revisit intention;Hedonic well-being has a complete mediating effect between showing off experience and revisiting intention.There was a complete mediating effect between the sense of local identity and the intention to revisit.There is a partial mediating effect between the realization of happiness and the intention to revisit the two dimensions of the travel experience:conformity experience and showing off experience.Among them,the overall score of willingness to revisit is 4.40 based on the analysis of the current situation,indicating that most tourists are still willing to visit Grand Dynasty Ever-bright City.By demographic differences in content analysis,in terms of scenic spot of promotion,government departments,tourism enterprises and tourism scenic area should focus on grasping students aged 18 to 30 and freelancers pouch in tourists,with the help of their strong conformity and show off the psychological attract visiting,carries forward the scenic spot,journal advantage at the same time,weakening commercialization and strengthening local identity to attract highly-educated and high-income punk-in tourists who pursue self-improvement of knowledge in order to realize growth to visit and have in-depth experience,and then lead the hedonic happiness experiencer to transition to the realization of happiness,and finally play a positive role in the willingness to revisit,so as to avoid the drawbacks of "web celebrity scenic spot" visiting here.Therefore,this paper takes tourists’ happiness as an intermediary to conduct research,which enriches the research on the influence mechanism of punch card tourism experience on the intention to revisit.At the same time,starting from hedonic happiness and realized happiness,this paper expands the research direction of tourists’ happiness and provides a new perspective for the research on the intention to revisit.