Research On The Management Strategy Of The Money Management Of Tai Shen Liquor Industry

Small and medium-sized family businesses as part of the our country market economy system,in providing employment opportunities,social obligations,to meet customer demand,promote the technical reform,deepen market economy,promoting rapid economic development,etc,all played an indelible role,are an important force in the national economic growth and social stability,is indispensable to promote the development of social productive forces a economic team.However,most small and medium-sized family enterprise development to after three to five years,it is difficult to become a famous brand companies,big companies,investigate its reason,most small and medium-sized family enterprise widespread managers thinking behind,financing,capital shortage,poor ability of investment and blind carelessness,or enterprise capital management factors such as lack of financial control withdrew from the competition in the market.Along with the development of economic globalization,the enterprise capital management presents increasingly open,dynamic,complexity and systemic,small and medium-sized family enterprise capital management level directly related to the survival and development of the enterprise.Using system analysis method,this paper first introduces the definition,characteristics and advantages of small and medium-sized family enterprise,draw lessons from academia fund management theory,through the methods of on-the-spot investigation,interview,questionnaire survey,the tiger god wine capital management has carried on the investigation and study,summarizes enterprise capital management in the system and the management of the status quo,according to the status quo analysis of the Thai god wine funds management of capital management system is not perfect,unscientific management efficiency is not high,investment management,financing channel not smooth,aiming at the problem in this paper,from two aspects of internal and external environment to cause analysis,finally proposed tiger god wine should be through strengthening the consciousness of enterprise capital management and improve enterprise capital management to improve enterprise’s management system,and on this basis,raise the use efficiency of cash,to strengthen the inventory management,strengthening the management of accounts receivable,and through these ways can improve the level of money management;Then use the steady current assets investment strategy,increase the technological innovation of investment and the investment of human resources,the use of equity financing diversify ownership structure,the use of debt financing to ease repayment pressure,use other channels to raise funds,in order to help Thai god wine growing fund management level,give full play to the fund management in the key role in the process of firm growth,prevent capital risks,enhance the competitiveness of Thai god of wine.