Researchon Strategy Transformation Of Taihu County Traffic Investment Co.Ltd.

With the reform of tax sharing system and investment and financing system in China,investment and financing platform companies have been widely established and shouldered heavy burdens.They have made a lot of achievements in public welfare infrastructure construction,but also generated a lot of debts.With the introduction of a series of new budget laws to regulate the stability of government liabilities,the old-style development path of local government investment and financing platform companies relying solely on government credit endorsement will not be sustainable.For such enterprises,market-oriented strategic transformation has become a necessary move and the mainstream direction of future development of investment and financing platform companies.Based on the theory of strategic transformation and the actual operation of the company,the paper analyzes the current situation and existing problems of the county transportation investment company,and looks for the strategic transformation path of the marketing strategy of the company.Using SWOT analysis and PEST analysis tools,combined with the actual operation of the county traffic investment Co.,Ltd.,the problems and causes of government investment and financing platform enterprises are explored.Relying on all kinds of advantageous resources of the county,the Xian County Transportation Investment Co.,Ltd.should give full play to the advantages of the long board,combine the current policy situation,grasp the opportunities of transformation and development under the tide of the market-oriented transformation of state-owned enterprises,actively adopt the growth oriented strategy,select the "capital industry" transformation mode,and transform from capital oriented to industrial management oriented.On the basis of adhering to the main business of the industry,the government should take into account the needs of public welfare infrastructure construction,adapt to market competition and enhance the ability of sustainable development.In this paper,the government investment and financing platform company research shows that the problems of such enterprises are gradually emerging,the risk is gradually accumulating,and the strategic transformation of enterprises has become an inevitable move.The strategic transformation proposals put forward in this paper can solve problems to a certain extent for enterprises of government investment and financing platform,and contribute to the sustainable development of enterprises.