Research On Y Bank’s Business Model Optimization Under The Background Of Financial Technology Development

Financial technology uses big data,cloud computing,artificial intelligence,and blockchain as the basic technical content.It is widely used in traditional financial product innovation,and is based on technological innovations in financial institutions,business process optimization,and product development.The business model of commercial banks is the sum of certain methods and methods adopted for commercial banks to confirm value positioning.The extensive application of financial science and technology in commercial banks will improve the traditional business processes of commercial banks,promote new changes in risk,liquidity,and benefits,provide more personalized and humane financial products and services,and generate new business models.A shared economy that is closer to the needs of customers has been constructed,and assets,liabilities,intermediary businesses,platform operations,financial services marketing,and profit model have been fully optimized.The rapid development of financial science and technology should be both a severe challenge to the traditional banking industry and a new opportunity to expand the business.With its rapid development and large scope of influence,the development of financial technology is impacting the entire financial community.This paper takes Y Bank as an example to study the business model of commercial banks based on the development of financial technology.The current academic research on the commercial bank business model under the background of financial science and technology development is mainly focused on the development momentum,attribute research,development model,risk and management control,and financial market impact of connected finance.However,there are few research results on specific commercial banks as research objects and research cases.Therefore,the purpose of this paper is to make a systematic and in-depth study of the theory of the business model of commercial banks under the background of financial technology on the basis of the research results of related literatures at home and abroad,and to provide some research basis and ideas for the academic community.Through the combination of actual cases and data,the status quo of commercial banks under the background of financial technology will be revealed,and problems existing in the business model of commercial banks under the background of financial technology will be identified.On this basis,commercial banks will be required to respond to the operation of financial technology.The model optimization measures provide practical guidance for the transformation of the business model of commercial banks in the context of financial technology development.This article mainly uses literature review,field research and other research methods.First,based on summarizing the basic issues of internet finance and financial technology,the development of financial science and technology,the business model of commercial banks,and the impact of financial technology on the business model of commercial banks,this paper will focus on the operations of financial technology and commercial banks.The concept is defined.Secondly,the development process,content,status quo,and trend of the development of financial technology are described,namely,inclusive finance at low cost,scenarioization of financial services,and close integration of traditional finance and financial technology.The impact of financial science and technology on the business model of commercial banks was analyzed from the aspects of traditional business model reforms,customer touch-up approaches,channel integration,profit model impact,and risk control.Third,the status quo and existing problems of Y banking business model are analyzed from aspects of business management model,platform operation model,service marketing model,and profit model.The business management model is too dependent on large customers;the platform operation mode is mainly based on physical network operations;the overall service marketing model is relatively extensive;the profit model is dominated by single profit and separate operations.Finally,the optimization proposal of the Y banking business model based on financial technology was put forward.In the aspect of business management mode,change from“focusing on small and large”to“taking care of both the rich and the poor”;changing the“physical network point”to“value point”in terms of platform operation mode;changing the“product orientation”in the service marketing model "Integrated services";In the profit model,change "business separation" to "mixed operations."...