Comparative Study Of China's Internet Consumer Finance Products

The economic development in our country is in a phase of "four-stage crossings" during the shift of growth rate,the painful period of structural adjustment,the digestion period of previous policies,and the exploration of new policies.When the power of the export and investment of China's economic "troika" is pulled away,we urgently need to spend more energy to pull the economy.In order to promote the sustained and steady growth of China's economy,the Chinese government has proposed that "maintaining growth,expanding domestic demand and adjusting structure,benefiting the people's livelihood " policy to stimulate national consumption,which provides an excellent opportunity for consumer finance and prompting consumer finance for consumer credit to begin to enter the golden age of development.In 2016,the contribution of consumption to GDP reached 64.6 %,for the first time it exceeded the contribution rate of investment.The emergence of a large number of Internet consumer financial products has enabled the release of consumer potential and profound changes in the mode of consumption.From 2013 to 2016,the development of Internet consumer finance was overwhelming and the transaction scale was 70 times explosive growth,the future trillion-level Internet consumer financial market needs to be explored.Domestic and foreign experts and scholars have many research results on internet finance and consumer finance,but there are few comparative studies on internet consumer financial products.The research in this paper has certain theoretical and practical significance.In order to have a deeper understanding of the current status of China's Internetconsumer finance and its existing problems,this article has divided the product suppliers on the Internet consumer financial market into four categories based on extensive market access and analysis convenience principles.For the category,the products provided by the four types of suppliers are the starting point,and comparative analysis is conducted through a combination of comparative research and questionnaire survey.In terms of structure,first,the article describes the development background and current development status of China's Internet consumer finance as a whole;secondly,it is based on the criteria of early launch,large-scale development,high visibility,and strong data availability.Select the representative products of the four types of suppliers,compare the four types of supply products from the perspectives of product objects,categories,risk control,pricing strategies,funding sources,and instalment rates,and study the relationship between the four types of suppliers' representative products.Contact and difference;then,this article analyzes the representative products provided by each type of supplier,compares and explores the advantages and problems of the products provided by each type of supplier;finally,it uses the questionnaire to summarize the use of Internet consumer financial products and customer demands.It is also in a certain sense to verify the comparison of the previous chapter's products.By comparing the representative products and analyzing the advantages and disadvantages of different suppliers' products,we find that China's Internet consumer finance market has developed rapidly,but there are also some common problems and internal problems of each type of supply side.In order to better solve these problems,this paper proposes targeted countermeasures.Due to personal level and time constraints,this article also has some deficiencies:On the one hand,the comparative study on Internet consumer financial products is not thorough enough,and the depth and comprehensiveness of research needs to be further improved.On the other hand,the representative sample of the questionnaire may not be sufficient to fully reflect the situation of all consumers in the market.