Study On Brand Construction Of Dongning Black Fungus

Although China is the world’s largest manufacturing country,but it is a reality in the weak brand,the lack of a strong brand.In order to improve the benefit of the enterprise and the national income,we should develop and build its own brand.China long farming culture and vast territory and abundant resources,unique geographical advantages in resources,abundant agricultural products,which has a long history of Dongning black fungus,black fungus and Dongning brand scale,but the existing black fungus enterprise brand awareness,brand positioning,brand innovation ability fuzzy problems restrict the further development of Dongning black fungus brand the.In order to improve the Dongning black fungus brand competitiveness,promote economic development,improve the development of agricultural industry,we must build the brand symbol of Dongning black fungus,make it as a kind of high and low,high quality,obtained by the whole society,to achieve the great rejuvenation of the Chinese nation,realize the dream to contribute China.Through access to relevant information,on the basis of research achievements of scholars at home and abroad,and into the black fungus production methods,analyzed and summarized,put forward the existing Dongning black fungus brand construction present problems,such as: black fungus production enterprises most of the lack of cultural connotation of the brand building,brand building of consciousness is very vague,only focus on short-term interests at present,ignoring the long-term development,brand promotion is not in place,and even some enterprises no publicity etc.According to the problems,combined with the domestic and foreign successful brand building case puts forward strategies and suggestions,corresponding mainly include: setting up the enterprise global brand awareness,increase the Dongning black fungus brand promotion,improve the mechanism,strengthen leading enterprises,strengthen the cultural construction of East black fungus brand,strengthen the quality and safety standards,improve the ability of innovation and government support,from the emphasis on competition to focus on cooperation.With the development of the times,the progress of the society,the change of business environment,changing brand building also moment,to build the Dongning black fungus brand to continue learning,continuous innovation.In order to make the Dongning black fungus brand is famous in the world,the most important thing is to adhere to the quality oriented,and the formation of the core value system of their own continuous learning,continuous innovation.Only in this way,Dongning black fungus brand will survive.