Competitive Strategy Research Of Realcan Pharmaceutical Co.,Ltd

Realcan Pharmaceutical Co.,Ltd.is a pharmaceutical wholesale and retail in an integrated drug business enterprises.At the beginning of the establishment of the company,in a very favorable situation continue to expand the scale,rapid growth,the industry has a certain influence and strength.However,the continuous entry of many competitors to the entire pharmaceutical industry,the market environment and supply and demand has undergone tremendous changes,but also to Realcan Pharmaceutical Co.,Ltd.survival and development has brought challenges and challenges.Therefore,the Realcan Pharmaceutical Co.,Ltd.of the internal and external environment for a careful analysis of the scientific development and implementation of an effective corporate competition strategy,Realcan Pharmaceutical Co.,Ltd.in the fierce market competition environment to obtain and maintain a competitive advantage,continue to do Big and stronger has a very important practical significance.The advantages of Ruikang Pharmaceutical Co.,Ltd.are mainly:the sales network is perfect,the terminal direct coverage ability is strong;the quality of the terminal customers is high,the company has higher coverage in different levels of hospitals,and the higher the hospital level High,indicating that the company's end customers with high quality;direct sales model gross margin higher than the same industry level,the company's business gross margin has been stable at about 8%,higher than the same pharmaceutical distribution companies;have more industry qualifications.Ruikang Pharmaceutical Company weaknesses mainly in:high-end talent slightly less;storage bottlenecks to be further resolved.Ruikang Pharmaceutical Co.,Ltd.opportunities are:the pharmaceutical market has great potential,it is estimated that there are 400 billion annual incremental supply;national policy adjustment,pharmaceutical distribution market diversified,the market gradually legalization.Ruikang Pharmaceutical Co.,Ltd.challenges are:competition in the same industry continues to increase,the development of a large number of pharmaceutical companies led to intense market competition,while the Ruikang Pharmaceutical has brought new challenges,squeezed the survival of Ruikang,compressed Ruikang's profitability;a variety of forms of coexistence,along with the advancement of the Internet,pharmaceutical e-commerce showed explosive growth,pharmaceutical companies began large-scale into the field of e-commerce,online pharmacies,third-party pharmaceutical e-commerce platform rapid growth in the number.After the above analysis and evaluation concluded:Ruikang medicine should implement the differentiated competitive strategy,through the main business differentiation,marketing network differentiation,category management differentiation,differentiated means of service and other four differentiated measures to effectively distinguish In the competition,get excess profits.To ensure the effective implementation of the strategy to develop supportive safeguards:improve and innovate the management system;the effective establishment of human resources security system;strengthen corporate culture;financial security measures.