Research On The Strategy Of Improving The Marketing Channel Of X Company High Value Medical Supplies

How to build effective marketing channel is an important part of the overall marketing strategy of enterprises.With the introduction of national health reform policy,the marketing channel of high-value medical consumables will have a great impact,and the high value medical consumables distribution channel model will be challenged.Based on the environment of medical device industry,this paper analyzes the macro background,industry characteristics and development trend of high value medical consumables industry in China.With X company as an example,this paper introduces the situation about our company,and evaluation of the current situation of the company's marketing channels,combined with the management thoughts and developing trend of marketing channel strategy,analyzes the X company at present the main problems existing in marketing channel.The optimization strategy is proposed based on the analysis.Finally,the security implementation of the adjustment scheme is systematically elaborated.At present,the world's high-value medical consumables industry is basically in the right development path,especially the development of China's high-value medical consumables industry.However,the disadvantage of domestic high value medical consumables industry is obvious,and the internal management of sales channels is important and needs to be standardized.In recent years,the development of high-value medical consumables industry has maintained steady and rapid growth.At the same time,the research on marketing channels linking producers and consumers in the high-value medical consumables industry has been relatively perfect.This paper analyzes and reinnovated the related operation,sales and logistics chain through the analysis and the internal channels of the high value medical consumables industry.Using the analytic hierarchy process(AHP),the author constructs the model and studies the related factors of marketing channel improvement and draws the conclusion.This paper argues that X company in accordance with the above plan to adjust marketing channel and manage later,will greatly enhance the channel management and control ability,and improve the development speed of the market,so as to gain lasting competitive advantage for the company,achieve the management of the enterprise strategic target to lay a good foundation.At the same time,it also provides reference experience and constructive Suggestions for the marketing strategy of medical consumable enterprises such as X company.