Research On The Target Marketing Strategy Of Faw Car New Besturn B50 Cars

With the rapid growth of Chinese economy,the automotive market of China is booming,the automotive market is growing in size.The joint venture brand continuously infuses and the independent brand gradually strengthen.With the continuous growth of national income,the user's consumption level has been significantly improved,the demand for vehicles has been gradually upgraded,and the competitiveness of automobile products has been continuously improved.FAW Car Corporation,as a major enterprise developing FAW Group's own-brand passenger cars,is facing an increasingly competitive auto market.How to fully seize the market opportunities,meet the needs of target users,formulate effective marketing strategies,and enhance the brand-new products of FAW Car Besturn B50 sales,is the core issue of this study.This article analyzes the current status of the new Besturn B50 marketing work of FAW Car and identifies the main problems facing the new Besturn B50 marketing work.By analyzing the overall situation of China's A-class car market,the characteristics of the target consumer groups and the competitors of the new Besturn B50,In-depth analysis of the new B50 marketing environment.Through the STP marketing theory on the A-class car market segments for the new Besturn B50 products for accurate market positioning,crowd positioning and competitive positioning.Through 4P theory around the products,prices,channels and promotion of the four proposed system integration marketing strategy to solve the marketing problems facing the Besturn B50 marketing work.Revive the Besturn B50 sales and enhance the Besturn B50 market share,Provide theoretical support for the new Besturn B50 marketing strategy,it is of significance for the future marketing of pentium brand.