Research On Network Marketing Strategy Of Yanghe Brewery

Under the environment of Internet technology,marketing idea and big changes have taken place in the way,the enterprise relies on Internet technologies to establish its own marketing platform,so that enterprises can break through time and space,in a more broad market space to implement marketing behavior,thereby gaining a large amounts of advertising revenue.Network marketing for businesses to bring large amounts of advertising revenue at the same time,also the implementation of marketing activities for the enterprise provides a new channel.Merchants can be implemented by means of network marketing platform of direct communication between customers,thus greatly improving the loyalty of the enterprise to consumers and consumers to enterprise's trust,also in the process of interaction promoted enterprise's brand value,it is explore the market for its solid foundation,the advantage of network marketing for many businesses to develop marketing have created favorable conditions.As a new profit growth point of enterprise network marketing to occupy the market gradually,become a new marketing mode,and keeps abreast of the traditional marketing has dominated the development situation,future development prospects are extremely good.Based on yanghe brewery as an example,this paper adopted literature reading,case studies,and interviews and other methods of yanghe winery to delve into the network marketing mode,yanghe wine series belongs to China,the development of yanghe,shuanggou,treasures fang,blue classic,and dream of the blue series,in the packaging,brand level evaluation,covers the high-grade,middle-grade,and low-grade different level,such as in the current white spirit market,yanghe series liquor with the taste of the varieties,reasonable prices,the well-known brand,long history,exquisite packaging and other advantages and high competitive position in the market,in recent years,yanghe in the process of market development,face other brands such as wuliangye,maotai,luzhou laojiao(a kind of daqu liquor),as well as the local brand competition,in order to realize the development of the enterprise output,change their development strategies,yanghe low-standard products towards development of high-grade wine from mining,pay attention to brand value promotion and marketing model of innovation,on the market positioning,yanghe should be actively involved in the national market,to participate in the national bigmarket competition,while maintaining the original low-standard products advantages,on the basis of innovation network marketing way,enhance the brand value,high-grade series products customer resources,to promote yanghe brand can foothold in the domestic market.The essay focuses on the analysis of yanghe winery network marketing present situation and existing problems,and analysis summarizes the yanghe winery network marketing achievements and the deficiencies,further to yanghe brewery system of network marketing to build a new strategy.Yanghe winery current marketing mode to take direct sales channels and indirect way of marketing channel mode in parallel,outside of the current marketing network marketing methods mainly advertising and marketing,business promotion,personnel promotion,public relations maintenance way to carry out their marketing activities,such as electric business platform-2013 yanghe 1,users only need to download an APP,yanghe 1 can log in,consumers can online single,enjoy 30 minutes with payment in cash on delivery service,this makes the yanghe winery can obtain the high market satisfaction.This paper argues that: although yanghe winery network marketing to the market in the process of practice,to improve customer loyalty,expanding market share significant achievements,but based on their lack of experience,the application time is too short and other reasons,makes the operation of the network marketing platform has yet to reach the ideal goal,needs to be perfect,only from network marketing target in the later development,network marketing operation strategy,network marketing aspects focus on marketing strategy combinations,just can make based on the network marketing network marketing mode of operation and healthy development.