Research On Financial Strategies Of Yanghe Winery

Enterprise financial strategy,is refers to the enterprise in a certain period of time,according to the macro economic development and corporate development strategy,target,direction and the road to the development of financial activities,on the whole to make an objective and scientific generalization and description.In the 1990 s,Chinese scholars began to be involved in the research of enterprise financial strategy,relative to the abroad study of financial strategy is backward in China,but with the deepening of our country’s financial strategy theory,research,financial strategy for the enterprise development in the use of practice has brought the huge success,people gradually increase understanding of financial and strategic importance degree,the financial strategy to strengthen the degree of attention and progress.Financial strategy as a subsystem of enterprise overall strategy,through to the enterprise internal and external environmental analysis and combined with the requirements of the overall strategy,to improve the ability of corporate finance,enterprise financial systems adaptability to the environment.With the rapid development of China’s economy,liquor consumption has also witnessed a rapid growth.However,there have been a series of problems during the boom of liquor industry.In 2016,the sales revenue of baijiu enterprises in China increased by 10.07%compared with the same period last year,and the total profit increased by 9.24%.And the Yanghe winery in 2016 sales revenue grew by 7%year on year,accumulative total profit year-on-year growth of 8%,are lower than the industry average,the strength of the enterprise competitiveness depends on the enterprise strategy formulation and implementation,and financial strategy is a very important component of business strategy,based on this background,this article based on the enterprise financial strategy management theory at home and abroad,this paper studies the Yanghe winery financial strategy,combining theory with practice,find out the financial strategy of the Yanghe winery improvement measures are put forward and the suggestion,help them make up the shortfall and further optimization.The full text is divided into seven chapters.The first chapter is introduction,which mainly introduces the background,significance,content frame and method technology of this paper.The second chapter is the literature review part and the theoretical foundation part,the domestic and foreign financial strategy research status.The theoretical basis is mainly from the enterprise strategy,the financial strategy,the relationship between the two,and the enterprise life cycle theory,the financial strategy comprehensive evaluation system and so on the theory carries on the detailed elaboration.The third chapter is the background introduction and financial situation analysis of Yanghe brewery.From the industry background,industry status and so on,combine the financial situation of yanghe winery in recent years.The fourth chapter of yanghe winery financial strategy choice,the introduction of yanghe winery in life cycle of financial strategy compared the current financial strategy taken by yanghe winery mainly from yanghe winery investment strategy,financing strategy,dividend distribution strategy focus on analysis.Chapter 5 for yanghe winery financial strategy based on the analysis of indicators,through the core indicators comprehensive judgment yanghe winery EVA economic value added financial strategy,and comparing the three companies in the industry,further evaluation of yanghe winery financial strategy implementation effect The sixth chapter is the proposal of the optimization of the financial strategy of Yanghe brewery,which is to propose targeted solutions and Suggestions based on the discovered problems in order to help enterprises enhance their core competitiveness.Chapter seven is the conclusion and enlightenment.Through the above analysis,we can judge the Yanghe winery advantages and problems of the financial strategy,in the backdrop of the depth adjustment of liquor-making industry,Yanghe winery must play director,defects,change strategy to achieve the company continued the development of long-term health.