New Designer Brand Establishment And Management Pattern Research

As the global Chinese style,There is a clear improvement in our people's culture and consumption level.Many consumers from the consumption of luxury consumption gradually transformed into spiritual,performance is not only reflected in the price of money of expensive luxury,more concerned about the quality of buying goods,particularity,culture,etc.So,the development of China's garment design field has been accelerated.However,at present,the growth of China's new designer brand needs to learn from some international successful cases.Because at present our country existing designer brand to the international stage are few and far between,some new designer scale is still small,the designer brand established,we need to combine our national conditions,and going of a emerging designer brand for their own way.Firstly,this paper discusses the significance of the thesis,the research background,the analysis of the current situation of international and domestic clothing,and the methods and meanings used in the research process.The second part of overview of the present definition of Chinese young designer,interpretations of what is a new designer brands,its concept,development direction and future prospects,recently years contrast the award by the emerging designer in the international fashion week,looking for emerging designer brand characteristics,and the emerging designers are mainly concentrated in the development of cities in China.The third part is doing a lot of data research,analysis and summary.In the fourth part,the author points out the model establishment and data analysis of China's new designer brand,which lays the theoretical foundation for the thesis.The fifth part,through the questionnaire survey to understand the Chinese clothing market sales data for Chinese consumer consumption patterns according to the summary data management,publicity and marketing through the new designer ‘WISE HOME' brands such as research,through a series of data analysis and summary,finally it is concluded that ‘new designer model' theory.It's worth noting that the ‘WISE HOME' is the new designer clothing brand created by the author in 2015,which is also a strong data support for the ‘core' content of this article.Is this the authors make a creative practice to explore,through the practice to build views,this paper has the characteristics of real data,persuasive,can say that with the development of the time,‘new designer brands' in China's future development prospect is infinite.