X Fund Company Open-end Fund Marketing Channel Optimization Program Design

At present,China's open-end fund(hereinafter referred to as the fund)marketing channel system shows a diversified development trend,formed by the commercial banks,fund companies,securities companies,Futures Company to participate in the market.With the deepening of reform and opening-up,the asset management industry emerged in the new normal,thus promoting the change of the economic environment of our country,to fund the company's existing marketing channel has been unable to meet the development requirements of the company,began to highlight the drawbacks,and has seriously affected the healthy development of fund company.How to optimize the marketing channel of fund companies,fund companies to help cope with the economic new normal under the background of challenges,promote the healthy and stable development of the fund company,has become a problem of many domestic fund companies need to solve the main difficulties to solve,as well as X fund company.In this paper,X fund company as an example,the paper studies the optimization of X fund company marketing channels.This paper firstly expounds the background and significance of this topic,and then introduces the core theory of fund management,as a guide,referring to the research literature at home and abroad about the fund marketing channel optimization,in-depth analysis and research,to conduct a comprehensive questionnaire survey of X fund company's marketing channel status,combined with the development of the domestic environment Internet banking,starting from the aspects of the field,the structure of marketing channel marketing channel relations,summed up the existing marketing channel of X fund company on the issue,according to the problems with the above analysis,X fund company marketing channel optimization and puts forward scientific and improving the design,including:optimizing the structure of marketing channel and the improvement of channel relationship,to strengthen the management of marketing channels.At the same time,in order to ensure the effective implementation of the improvement program,but also developed a safeguard measures to effectively promote the improvement of the X fund marketing channels,improve,promote the long-term sustainable development of X fund company.