Optimization Of Marketing Strategy Of Anqing Credit Card Market Of Huishang Bank Based On STP Theory

Since the merchants bank Anqing branch was established in 2006,to carry out the credit card business,the development of a long time,now the face of such fierce competition in the credit card market,how to deal with,how to play their own advantages in trouble,is the urgent need to explore and solve the problem.Therefore,merchants bank Anqing branch must be combined with their own actual situation,find out the weaknesses,a set of talent shows itself in the current market environment,but also for their own development of the merchants bank Anqing branch credit card marketing strategy.Therefore,the research on the marketing strategy of Anqing credit card of Huizhou Merchants Bank has important practical significance to the development of credit card business of Huizhou Merchants Bank and Anqing branch.First of all,this paper expounds the research background and significance,research ideas and methods,and summarizes the related theories.Then in the marketing environment,STP,4P and other theories on the basis of a detailed analysis of the current situation of the development of the credit card business Merchants Bank Anqing branch and the problems,and finally put forward the corresponding marketing strategy of credit card.Through the study of merchants bank credit card market in Anqing,is conducive to give full play to the merchants bank credit card market of Anqing customers,channels,products,services and other resources,the credit card marketing to seek greater development opportunities and challenges in the environment.The innovation of this paper is focus on the current situation of the development of the credit card market Merchants Bank branch in Anqing,summarized and put forward the marketing strategy of Anqing Merchants Bank credit card market,provides a more complete system of marketing strategy for credit card Merchants Bank Anqing branch.The research results of this paper have important practical significance and reference value for the Merchants Bank of China Anqing branch to effectively improve the credit card product marketing strategy level and realize the value added.