J Bank Credit Card Center Chengdu Branch Research On Credit Card Marketing Strategy

As a major way of payment in today’s society,credit card is also a major intermediate business of modern commercial banks,which plays a pivotal role in the national economy.With the continuous development of Chinese market economy,consumer demand for consumer credit and credit card use has broad development space,but also brings some great challenges.For example,the current Internet credit card products,but it can be said that China’s credit card market has a broad space for development and optimization,but also there is fierce competition.In the current situation,credit card marketing competition will be a problem worth paying attention to.This paper takes the credit card marketing business of Chengdu Branch of J Bank Credit Card Center as the research object,analyzes its marketing strategy,adopts literature method and interview method to study,and finds out the problems existing in the marketing of Chengdu Branch of J Bank Credit Card Center,such as fierce market competition,insufficient marketing innovation,insufficient support and guarantee of late marketing service and so on.Based on the 7P marketing method,PEST analysis method,SWOT method,and STP marketing method,aiming at the current problems in the process of credit card marketing,the current competitors in Chengdu are compared,and in this context,according to the actual situation of Chengdu,the detailed subdivision is carried out to select appropriate targets.This paper makes targeted suggestions on strategy optimization and adjustment from seven perspectives,including product,promotion,channel,price,personnel,process and physical display.On this basis,it makes targeted improvements from four perspectives,including system design,collaborative marketing,performance incentive and risk prevention,in order to help the customer marketing work of Chengdu Branch of J Bank Credit Card Center.Provide some reference and guidance,and this topic is summarized and forecast.