Research On The Campus Marketing Strategy Of 4G Business In Hengyang Mobile Corporation

The third restructuring of the telecommunications industry change the monopoly pattern of China's mobile communications industry,under the influence of this environment,Hengyang mobile communications market also showed a tripartite confrontation pattern of competition,include Hengyang mobile,Hengyang Telecom and Hengyang Unicom.The increasing fierce competition brought great challenges to Hengyang mobile,especially in the campus market,as the main consumer of 4G business,college students' independent and strong,not rigidly adhere to the traditional market influence,pay more attention to the quality of products and services,therefore,to provide better products and more effective marketing has important to seize the market in 4G.In this paper,the new situation of market competition is fierce,Hengyang mobile should adopt the 4G marketing strategy,in the campus market competitive advantage,so as to keep Hengyang mobile in the field of industry leading position in the market.With the 4G business promotion,competitors have started their own expansion of marketing channels,China Mobile Hengyang company's existing marketing channels of the growing threat,once the success of the enterprise,whether in the new competitive environment,continue to play to their own advantages,to overcome the shortcomings,out of a suitable enterprise development marketing channels the road.According to the Hengyang Mobile in 4G communication era campus marketing channel construction as the breakthrough point,discussed Hengyang Mobil marketing channel from the 3G to the 4G business development and contribution,specifically what is the 4G business,4G business characteristics,technical features and the current development situation,introduces the current situation of the development of Hengyang mobile 4G business,using the SWOT analysis and environment analysis,specified in the current market environment should adopt what kind of strategy of Hengyang mobile,pointed out the current status and problems of campus marketing,this paper put forward the safeguard measures of campus marketing optimization measures and implementation.Through the study and explore of this issue,to in-depth analysis of the theory of marketing strategy,combined with existing Hengyang mobile channel construction,for the existing marketing channels and operation problems and shortcomings,puts forward the corresponding improvement measures.In addition,summing up the successful experience of China Mobile in the 3G era,combined with the channel construction in the era of 4G,how to pull the existing competitors in Hengyang communications marketing channels to improve and beyond.