Study On Services Marketing Strategy Of H Management Consulting Company

In recent years,with the continuously deepening industrialization process and knowledge-based economic informatization level improvement,we have ushered in the era of service economy.On a global scale,the rapid growth of the national service industry is an indisputable fact.The pattern of China's economic development is obviously in the trend of transiting to the enterprise and customer service.Management consulting industry is a typical knowledge-intensive services,domestic consulting enterprises and foreign consulting companies are both constantly emerging.Their services are quite similar,and the competition is quite fierce.This thesis will first introduce the development process of H management consulting company.Then implicate services marketing theory,define the orientation and development goals of the enterprise.By using the theory of Potter's five strength models and SWOT analysis,the author will analyze the competitive environment objectively.It is concluded what opportunity and challenge the company faces.Then display the design of services marketing strategy of H management consulting company based on services marketing mixed composed of seven factors: product,price,place,promotion,people,physical evidence and process.Finally improve the strategy and make suggestions based on the problems when strategy implementation may get stuck.