| Chinese capital market has grown significantly in past two decades,which promoted the Chinese economic dramatically.A big batch of Chinese public companies were not familiar to the capital market at first,but now becoming proficient in dealing with specifications and challenge from the market.They are emerging as one of most confident companies in global market and obtained huge space of living and developing.However,some old and obsoleted thoughts and habit of practices are limited with a lot of listed companies from developing themselves to a higher level.Especially,these is no sufficient understanding on value of investor,indeed,some of them Put those inventory in a wrong place and on the opposite side of their values.In practices,obsoleted habit still impact to a lot of companies,basing the key points of public relationship to governments and medias and being lack of resource on managing and coordinating the relationship with investors.Company Z is a conventional Chinese public company which is deeply benefited and developed from revolution of share stock system.In past 20 years,Company Z has worked hardly in warehousing industry and become the leader in the warehousing industry.In recently years,Chinese warehousing industry has been up against a great changewith innovated technologies and extended markets.Company Z has faced its opportunities and challenges it never met before.It can be success only if it is able toget rid of the obsoleted concept keeping pace with times,Company Z should develop and maintain the relationship with investors and improve management of organization,which changes its style from “introverted style” to “extroverted style”.This text uses analysis of internal and external environment met by company Z as start point,using concrete entities as material and referring to related theory such as public relationship as theoretical basis.In order to explore the way how Chinese companies can reconstruct the management system of relationship with investors in Internet Ageto cope with issues of companies’ own living and development in a harsh market in future.This text summarizes that those conclusions and experiences of general guiding values try to obtain a dynamic management mechanism of managing relationship with investors which is effective and practical.It is able to be continuously upgraded for providing practices and advices to those companies.I think the investor relationship management of enterprises is a dynamic and continuous innovation process.Chinese public companies would stand out from the future competition in the market in the condition that the attitude of investor relations management will be gradually changed and attention to investor relations management will be paid.So Chinese public companies should put it as a part of the enterprise strategic management with the latest ideas and technology to restore investor relations management. |
