Innovative Research Of Agricultural Modernization Background Heyuan Rural Business Model

At present,China’s economy is undergoing a new normal development,gradually from the rapid growth period to the high-speed growth period,the slowdown in economic growth,how to consolidate the basic position of agriculture in this situation,continue to promote farmers to increase income,is currently imminent Research on major issues.In 2014,the Central Committee put forward a comprehensive deepening of rural reform,building a new agricultural modernization management system.In2015,the central document once again highlighted the "around the construction of modern agriculture,accelerate the transformation of agricultural development." Based on national policies and local government guidelines,the development of modern agricultural management model has become a new direction of China’s agricultural development.Based on the existing literature and related theories,this paper analyzes the current situation of agricultural management mode in Heyuan from the view of modern agriculture and agricultural management theory,and analyzes the current situation of agricultural management in Heyuan City.The main problem,found that the agricultural management model of Heyuan City,the lack of effective linkage mechanism of interest,land transfer is not high,the lack of support for the main business,low degree of socialization of social services,low level of management and management,which is my research The purpose of this article.Summed up the experience of advanced foreign agricultural management mode and carried out detailed elaboration and research,based on which He built a new type of agricultural business model and Heyuan actual match innovative agricultural business model such as "professional cooperatives + farmers," " Supermarket +professional cooperative + farmer "," leading enterprise + professional cooperative +farmer "," e-commerce platform + professional cooperative "," agricultural park +professional cooperative + family farm " " Family Farm + Community Member" and so on.Therefore,on the basis of comparative analysis of various agricultural management models,we need to improve the linkage mechanism of interests,guide the orderly transfer of rural land norms,increase the support for management entities and innovate and perfect the agricultural society In order to further develop the agricultural business model of Heyuan City,this is also the key new direction for the development of agricultural business model in Heyuan City.