Empirical Research On The Impact Of Investment And Financing Behavior On The Performance Of Chinese Media Listed Companies

With the rapid development of the economy,and the adjustment of the national industrial structure and the acceleration of the industrialization process,the media industry has become a new important economic growth point,becoming one of the most promising sunrise industries.Relying on their own business accumulated capital has been far from being able to meet the needs of the development of media enterprises,docking with the capital market has become the only way to expand and develop the media business.But the media business investment and financing effect of how,there is no media companies really embarked on a strong road?To this end,this paper explores the relationship between investment and financing behavior and the performance of Chinese media listed companies.This paper chooses the 36 listed media companies in Shanghai and Shenzhen stock markets as the sample,and collects the public data of the sample companies,and uses the typical correlation analysis and panel data regression model analysis to select the company scale as the control Variables are included in the model.This paper hopes to provide some thinking and reference for the capital operation of Chinese media listed companies and the capital operation of the whole media industry through the preliminary discussion of these problems.This paper investigates the relationship between the investment and financing behavior of listed companies and the performance of the company through empirical research.Among them,there is a negative correlation between the scale of investment and financing of listed companies in China and the profitability of the company.The scale of financing has a positive effect on the growth ability of the company.The degree of diversification of investment is positively related to the company's operational capacity and growth capacity.In the way of financing,bank borrowing has a significant negative correlation with the company's solvency and solvency,but it is positively related to the company's operating capacity.The issue of shares has a positive relationship with the company's solvency,but has a negative impact on the company's ability to grow.Finally,according to the above empirical results,this paper puts forward some suggestions on the development of Chinese media listed companies,including the media listed companies should actively expand the financing channels,optimize the financing structure,improve the internal governance mechanism,increase the investment main body,and pay attention to the main business,Rational treatment of diversification,and call for sound media listed companies outside the capital market.