The Marketing Mode Of Avon Store

In recent years,the development of cosmetic industry in China is very fast,has surpassed Japan to become the world's second largest after USA cosmetics consumer.The major cosmetics brands are also increasingly fierce competition.The Avon Co store as the terminal retailer Avon Co,is facing great challenges hitherto unknown.Change rapidly marketing changes,successful marketing is the enterprise success or necessary to maintain sustainable business,and how the effective implementation of marketing strategy is very important.Therefore,in order to remain invincible in the fierce market competition,not only to make scientific marketing planning,but also the right marketing strategy.The implementation of this case in the form of a Avon Co store marketing mode is analyzed and studied.In the case study part,starting from the point of the Avon store dilemma,the basic situation,the Avon Co of the company internal and external environment,Avon store development and store marketing mode and its implementation are described.As the Avon Co store this is facing challenges,and actively seek cosmetics stores in future development or are about to step into the new retailers in this industry,which has a certain guiding and reference significance.In the part of case analysis,in-depth analysis of the Avon located industry marketing environment,favorable and obstacle factors and the implementation of store marketing mode are analyzed,and through the analysis of the implementation of further analysis of the existing problems during the implement process store marketing mode,and then on this basis,proposed adjustment Avon store marketing strategy,finally from the overall point of view and Avon store operation point of view,put forward some suggestions Avon stores in the implementation of marketing strategy.