Merger And Integration Of The Wondersun Dairy Group To BD Dairy

The implementation of M&A of our country is in the transitional period of frequent dairy safety problems,Wonder sun Dairy as our old dairy producer,also tries to achieve a reasonable allocation of resources through mergers and acquisitions,expand production scale,vertical integration and synergy effects,reduce transaction costs,achieve profit maximization.But M&A is a double-edged sword,studies have shown "a plan to buy 61%of the failure rate".Visible.through mergers and acquisitions to promote the development of enterprises is full of challenges.Firstly,combined with China's dairy industry development,competitor status and future trends,and other basic conditions,introduces the production and operation of the current status and place of the basic situation Wonder sun Dairy ownership structure.operations and future development strategies and pre-merger BD Dairy there are basic conditions of the preferential policies.Then,from Wonder sun Dairy hope to achieve economies of scale and synergies through mergers and acquisitions,BD dairy company wants to get rid of the financial predicament through acquisitions,digest the excess production capacity,reduce production costs,in order to achieve a higher return on investment for this mergers and acquisitions both their motives are described;after the basic principles and specific criteria for acquisition targets chosen way acquisition target pricing basis and acquisition price paid ratio and time requirements,the signing process of merger negotiations and the merger agreement,the merger after management determined system integration,organization and personnel integration,financial integration and corporate culture integration case,this acquisition and integration of the entire process for a detailed description,and elaborated Wonder sun liquid dairy future overall development strategy.Finally,the internal and external environment prior to this acquisition Wonder sun Dairy is located,the macro envirornment and industry environment were analyzed.In particular the use of Porter five forces competitive analysis of the industry's major competitors,the bargaining power of suppliers,bargaining power of buyers,threat of potential entrants,threat of substitute products were analyzed.SWOT analysis for internal and external environment in which the strengths,weaknesses,threats and opportunities are analyzed.And a detailed analysis Wonder sun M&BD Dairy necessity and feasibility of the process and the effect of acquisitions and the integration process and the effect of the corresponding analysis,by the above analysis summed up this acquisition and integration of the successful experience of the problems and lessons learned,and Wanda Dairy aspects and aspects of the future development of the future implementation of merger integration again made appropriate recommendations.