The Business Models Research Of CFDB

Housing property guarantee corporation refers to the secured financial institutions established by the approval of the local people's Government,Its role is to signed a security with the lender for qualified borrowers applying for mortgages,promising that when the borrower does not repay the loan principal and interest on schedule,it will assume responsibility for settlement agreement.CFDB company as the country's first housing property guarantee company,after 20 years of development under operating in its original business model,Occupy a large market share in Chengdu.In business range from second-hand housing loan guarantees extended to newly-built commercial housing loan guarantees from the Provident Fund loan guarantee extended to commercial loan guarantees.But with in recent years as competitors press harder and harder,and macroeconomic environment of changes,and Government for real estate market regulation policy of constantly introduced,CFDB company performance appeared serious fell,and guarantees talent constantly loss,and the organizational structure does not meet the needs of enterprise development,and internal business risk also constantly appeared,faced with these problems,CFDB company urgently needs to adjust the existing business model,to meet the company's current operating environment and meet the needs of the company's future development.In this paper,"CFDB company business model research" as the title,On the basis of the comprehensive interpretation of the existing commercial models of the CFDB company,comprehensive analysis of the internal and external environment,find out the company's problems in the original business model.through to CFDB company's environmental dynamics,industry life cycle and the extent of core logic change,determine the company's commercial model change path,and from the value proposition,value network,value maintenance,value realization of the four business model units to improve,finally,put forward supporting measures for the perfect business model.The full text is divided into five chapters.The first chapter is the introduction.This chapter focuses on the significance of the topic,the object and content of the study,and gives the research ideas and framework of this paper.The second chapter is literature analysis.This chapter focuses on the relevant core concepts and theories involved in this article.The third chapter is about the existing business model and problems of CFDB company.This chapter mainly expounds the organizational structure,operating conditions and external economic environment of the company,found the problems encountered in the current business model under the analysis of the company's current internal and external environment.The fourth chapter is the proposal of the CFDB company's business model improvement.This chapter is based on the analysis of the third chapter,put forward CFDB company business model perfect path choice,and improve the key elements of the business model unit,Improve the framework.suggestions for concrete measures to improve the business model.Support measures for the improvement of the business modelThe fifth chapter summarizes the key conclusions of this paper and looks forward to the future research.