Benefit Evaluation And Risk Analysis Of AY Company

Electronic paper is a special display screen with ultra-thin,rewritable,portable and displaying-under-outage characteristics.Its display ability,featuring on comfortable reading,Ultra-low power consumption,is close to traditional paper,preventing people from fatigue reading.With continuous development of society,flexible-display technology has increasingly become prominent.More and more applied researches on displaying of telephone,laptop,e-book and other technology products are done in virtue of its thin,flexible and portable advantages.In e-paper industry,the key of future development for traditional e-paper(monochrome display)is how to achieve the goal of flexibility and colorization with reasonable cost to expand market application while the e-reading(which accounts for 90% of e-paper market applications,for example,Kindle of Amazon)market has gradually shrunk.The broaden imaginary space would be open in the market of industrial application,education,transportation and finance if e-paper can become flexible and colorful with low cost.However,such manufacturing technology has no official production lines in the world,leaving great industrial risk behind.It is necessary to make benefits evaluation and risk analysis to ensure its feasibility before investment.AY company,one of the two e-display suppliers in the globe,works on the design,development,manufacture and marketing of film electrophoresis display.The paper,combining with the actual situation of AY company,makes benefits evaluation and risk analysis under the guidance of correlation theories: firstly,it sets forth the theories of benefits evaluation and risk management,providing theoretical foundation;secondly,the paper gives a detailed introduction about AY company,and makes analysis on the industry,market and competition of it to understand the whole situation;thirdly,based on the analysis of investment benefit,the great nondeterminacy of investing the company has been shown.However,due to the embedded economic benefits and social benefits in that,the company investment is still significant and meaningful;lastly,based on related information,the paper makes risk identification on market,finance,strategy and operation management,and puts forward the corresponding response.The paper,based on the benefits evaluation and risk analysis of AY company,making an evaluation about the basic situation of the company.The final conclusion can be drawn that investing the company has a good prospect economically and socially while there are potential risks behind it deserve decider's attention.