Research On Customer Relationship Management Of Agricultural Bank YG Branch

China economy is currently in maintain the high growth,structural improvement,innovation driven transformation,will also face multiple challenges of the "new normal",it is a kind of China the current financial and economic development and to accurately judge the comprehensive understanding of China's future economic development decide on what path to follow depict grandiose and meticulous blueprint.The rapid development of China's economy and the healthy growth of China's financial industry is complementary,the rapid growth of the domestic financial benefit to improve the state of the economy,and the transformation of the internal finance will be gradually deepened to economic.The rapid development of China's economy,China's financial industry development provides a new macro environment,in this new environment all involved in each individual financial will be different across different opportunities and challenges.In this is full of opportunities and challenges and the new macro environment,the main influence on the Bank of original ecology in China includes two aspects,the first is China's financial industry is growing increasingly perfect,two is with the influx of foreign banks in China and local small joint-stock banks continue to join the the banking industry increasingly intense competition for resources.The current bank to the product to find customers,the idea has been far from meeting the needs of the current residents,will gradually be eliminated.It should be"the basic idea for the product for the customer",according to the needs of customers with the products and services provided by banks to all-round to customers,provide the financial services daily needs.China's banking industry need to quickly adapt to the new environment,to better cope with the challenges and opportunities it brings,the need for further around "for customers to find products" the main idea of the do in-depth analysis and customer relationship management.Customer relationship management refers to the customer demand as the center,relying on our customer advanced management system,through the realization of operation process reengineering and communication to boost the silver two party,and ultimately achieve a win-win situation between the customer and the bank.At present,China's banking industry for customer management is mainly from two aspects,one is open,one is the throttle,also is to maintain old customers and develop new customers,it is a center of the current customer management work.As one of the four major state-owned banks,agricultural bank has a large stock of customer groups,customer relationship management should be the most important.In this paper,the Agricultural Bank of China YG branch behavior research object,hope that through the research of customer relationship management theory,for the Agricultural Bank of China branch of YG customer relationship management status and analysis.This paper mainly through a large number of domestic and foreign literature,learn advanced commercial bank management practices,combined with the operational data of an enterprise,to study how to optimize the original bank customer relationship management,customer satisfaction,customer loyalty,customer contribution,and promote the competitiveness of institutions.At the same time,based on the actual operating data collation and analysis,the implementation of customer relationship management is how to influence the YG of the Agricultural Bank of China branch,especially business customers and the scale of development and their talent team construction,and combined with the collation and analysis of customer data,put forward the corresponding countermeasures and suggestions on the construction of the customer managers,YG branch the performance appraisal system,customer maintenance battalion method etc..I hope that through this study,the customer relationship management of the Agricultural Bank of China branch of the YG to provide reference and help to enhance the ability of business branch institutions of customer relationship management,reduce marketing costs,improve the quality of customer management and maintenance capabilities,and ultimately improve the contribution of customer business organizations.