Research On Endowment Real Estate Investment Of Insurance Company In China

With the rapid a rapidly development growth of China's economy,the insurance companies also have a rapid expansion.In 2016,the premium income has increased 22.31%over the start of this year reached 3.10 trillion,such a large scale of premium income provides a large number of long-term stable funding for the insurance company' s investment.An insurance company shall ensure that the asset value is persistently added in order to make sure that it has abundant money in the future to deal with the distribution of losses after the occurrence of the risk event and dividend.Therefore,how to improve the yield of investment of insurance capital has been plagued by insurance companies.In 2009,the revised version?Insurance Law?introduced to allow insurance funds to invest Real estate,It provides a new channel for the use of insurance funds.Companies,like Taikang,began to invest funds into the pension industry.China's social structure has been early in line with the characteristics of aging society,and the large population,means that China's pension market has the great potential.Pension industry as a new industry in China,there is no mature and perfect operating system exists in pension industry,but and no experience to follow,it need the insurance companies to explore the development of endowment real-estate.As the leader and the first one to get involved in endowment real estate,Taikang is still the fastest growth company in this area,Study on Taikang is of great significance to our country's other property involved in the pension industry insurance company,is of great significance to China's pension industry development.This paper analyzes the macroscopic environment based on the PEST model,the SWOT analysis of the internal environment by using the Porter's Five Forces Model in endowment real estate.As the whole,no matter which kind of factors,for example the macro environment and the company's own characteristics,most of them are beneficial to the development of endowment real estate,but there are some problems.Through the analysis above,China's insurance companies in the investment of endowment real,generally have the following problems.First of all,insurance funds are lack of liquidity;Secondly,cash conversion cycle is way too long;Thirdly,the construction of what is slow,covering the area is not wide enough;Last,the target customer group is too narrow.These four questions basically is the funds matter,all these problems will solve with sufficient funds.In order to solve the problem of insurance companies investing in endowment real estate funds,this paper reformed DtoI investment model to explore a financing strategy,multi-level DtoI,which aims at investing in endowment real estate to maximize the benefits of its.This model can solve the problem of lack of liquidity,the insurance company can get more funds for the next construction of the pension community,which can not only speed up the construction of the pension community,but also get ready to withdraw from the market of endowment real estate for the insurance company at any time in the future.