China Life Insurance (Group) Company Invests In Pension Real Estate Market Study

China has entered the aging society, with the accelerated expansion trend of the aging population at present. Nevertheless the current pension services in China still in its infancy. The social welfare institutions, nursing homes and retirement communities group China pension agency. However the pension resources serious shortage of supply and high-end pension strongly demand.The revised insurance law requires insurance institutions can invest in real estate. Pension industry with the characteristic for possesses rigid demand, low correlation with the capital markets, long payback period investment and balance and stability benefit. Investment pension industry can avoid cyclical fluctuations in risk and capital market risk; effectively improve the level of insurance institutions asset liability matching. It is very suitable for insurance funds investment.This paper draws the conclusion from methods of participatory research, qualitative in-depth interviews, questionnaires and quantitative data analysis. It aims that advance the operating mode of China Life Insurance Group Pension Real Estate Investment and analysis of the profit model.The planning China Life Pension health projects with two-tier management structure for the future of the standard mode of operation, which is fund management level and asset operations and management level. This operation mode suitable for improve professional level of management, in order to with the relative flexibility of financing and attract professional management organization cooperation in operation management in the further.China Life Pension health projects target high-end market in the market positioning, with six area income as the core point, that is land development income, real estate income, value-added income property, property rental income, and income and management support services revenue.At present, unique investing resources and strategic opportunity in pension industry investment. The industry's core competitiveness formed in products, capital, network, brand and access to opportunities in areas, for other industries difficult to go beyond. At the same time, the project with unique competitive advantage by itself contains advanced concepts, scientific orientation, one capabilities and international management. It will certain successful by given full play to its strengths, reasonable risk-averse, strengthen public advocacy and market cultivation, good product positioning and the project site, the introduction of professional management, concerned about the overall efficiency and long-term interests, fight for government support, the leading industry standards.