Research On The Acceptability Of Video Website Membership

2004 LETV created,marking the Internet video site officially entered the professional development stage.In more than a decade,the Internet video industry to achieve a qualitative leap,to speed up an industry from the bud to the rapid development of the conventional time-consuming period.As of 2016,China's Internet users to 710 million people.Among them,the network video users to 514 million people,accounting for 72.4%.In other words,10 Internet users,at least seven people use the Internet to watch the video,in which there are 894.81 million people are Internet video site video site members,an increase of 20.8%.Internet video as an important part of the new media has become and will gradually replace the traditional media,an important channel for public viewing,this trend has been formed and can not be replaced.However,although the rapid development of the Internet video industry,but also exposed the rapid development behind the drawbacks.Like the major Internet video site copyright dispute intensified,the site's profit model is single,the site's profit margins become narrower,pirated video resources rampant and so on for the development of Internet video sites hidden risks,and continue to erode the site The development of space.In this regard,since 2011,the major Internet video site giants have increased the membership mechanism,in order to improve the profitability of their respective sites.And has carried out the creation of homemade drama,enrich the members can enjoy the viewing resources,and through the homemade drama and exclusive copyright to circle the viewing users.In this regard,the investigation of Internet viewing users for the video site membership system can not only help the Internet video site to obtain reliable data on reform and development planning,but also to help the site to establish a diversified video site membership mechanism to promote video sites The rapid development of membership system,which is also the significance of this study.This paper is divided into six chapters.The first part of this paper is a brief description of the early situation of this article,but also clear the significance of this study and the "video site membership system" is the future development of the Internet video industry.The second chapter is the analysis of the current situation of related research at home and abroad,is an important theoretical basis for this study.In this chapter,the author analyzes the research situation of"Video website membership system" and "structural model" both at home and abroad.It is found that the research on "Video website membership system" is mainly focused on the three aspects of "Internet video website","video website profit model" and "member payment".By summarizing the results of previous research,this paper provides a critical and reliable theoretical basis for the important indicators and factors to determine the questionnaire.In addition,this paper also analyzes the related research on the "structural model",and provides a more scientific and empirical method for the construction of the structural model.The third and fourth chapters are the focus of this paper,mainly through the design of the questionnaire,Implementation and data recovery,statistics and analysis to build the structural equation model.This study chooses the structural equation model to make a more reliable study of the influence factors of the video users' acceptance of the video website membership,and obtain the more reliable and scientific research data.The last chapter is a summary of the research situation in this paper Summary of sex.Hope that through the study of this article,you can clear the current"video site membership" development constraints to help the Internet video site designation more suitable to meet user needs "video site membership" program,in order to achieve a win-win situation.The sixth chapter is the innovation of this paper,shortcomings and future research direction,hope that through the future efforts to make this paper more perfect.