Based On The Value Net Theory Research On Business Model Of Video Website

Video website is developing rapidly in recent years,Internet services,to become one of the hottest Internet application,which provides users with a variety of video service,studies have shown that the next four years,China will have 700 million people watching online video,highlights the huge development potential,China's video website market is booming,but corporate profits made one facing layer see the challenges and difficulties,as a product of new media,in the transformation of their video web site,in front of complex problems and difficulties,commercial operation video website tenacious vitality to overcome various difficulties,actively dealing with all kinds of difficulties But at present,the video site huge operating costs,the lack of a strong revenue model,content and the same rough user viscosity reduction,high cost of broadband,expensive royalties and other issues,and video websites are in copyright user experience advertising content,etc No matter from any Angle,the development of China's video website is unable to avoid the nature of a problem,that is the realization of the enterprise value and customer value,this is the foundation of an enterprise vigorous development.At present,this article attempts through to the analysis of the main video website,based on value network theory,from the perspective of value network,analyze the video website value creation process,the specific causes of value-added and link,and require companies to establish the value of the corresponding network business model,to obtain its value,improve the competitiveness of the video web site,to adapt to the changing market environment,to gain more customers and market development space,to satisfy the increasing of social information demand,China's video sites need from all aspects of business model to make strategic adjustment,video website value to study business model to promote the sustainable development of the video website is of great significance in our country,thus creating the three-dimensional ecological open video website,win-win cooperation with all walks of life partners.This article mainly divides into four parts in the structure of video website value to study the business model: the first is to video website business model research both at home and abroad,put forward to study the problem and structure,the concept of video website development history,classification and summarized;The second is the description of the value network theory and the analysis framework;Third,based on this,this article with the help of value network theory,the value proposition of video website,elaborates the structural elements and status and analysis the value of video website net business model,and calculated the video website value creation process,effectively capture the video website value business model of operating mechanism,through continuously improve the ability of resource integration,form the profit pattern of diversification;Finally,summed up the video website offline business model of the development of the new trend in value,to promote video website business model adaptive guidance and practical significance.