Research On Cinema Enterprise Merger Acquisition Economic Consequence

Along with the advancement of globalization and China's economic transformation and upgrade,mergers and acquisitions has gradually become the hot spot in the process of China's economic growth.Through merger,it not only can increase the value of the expected incremental capital,but also promote the implementation of enterprise development strategy.From December 2001,China's formal implementation of the cinema screening mechanism,China's cinema industry ushered in the development of a good time,through more than ten years of rapid change,China's cinema layout has penetrated into every corner of the small and medium-sized cities.In a large number of theaters,the industry competitive environment,mergers and acquisitions cinema industry is the inevitable product of the current situation.The Chinese government is actively promoting the development of cinema and film industry by means of policy.In recent years,China's media companies M&A market have become more and more active mergers and acquisitions and will usher in a new historical opportunity.Through mergers and acquisitions of quality resources,a lot of cinema enterprises to consolidate the existing market position or to open up new areas.The successful implementation of mergers and acquisitions is not an easy thing.The enterprise faces the competition pressure,and the risk is also growing.As the leading commercial real estate leading enterprises,Wanda Group's goal is to transform the country's vigorous development and strong support of the cultural industry.2012 Wanda Group acquired AMC cinema.In the group's four plates,the proportion of the cultural sector revenue has reached 25.1%.In the cultural sector,the film revenue accounted for more than 61%.To cater to the development of cultural industry policy of the state,with the completion of the acquisition of AMC,the first step of Wanda Group implemented the stategy of going out,the market visibility and market share continues to increase,the international competitiveness enhancement,Wanda Group overlap in North America,Australia,Europe,the rise of cultural imperialism take cities and seize territory.From the current point of view,Wanda conducted a series of mergers and acquisitions have received more successful feedback,as a leader in the cinema industry,Wanda mergers and Acquisitions Program for other companies in the industry,have reference significance.Combined with the acquisition of Wanda cinema AMC case,this paper through the accounting research method,qualitative analysis,quantitative analysis,comparative analysis,from the merger of the company's financial indicators,market expansion,operation strategy,the upstream industry chain business development influence of these four aspects,to measure the economic consequences of the merger.According to the economic consequences of Wanda's acquisition of AMC,The article gives the success of the merger,and thus provide some suggestions for other film companies.The author thinks that the enterprises should formulate scientific and reasonable strategic planning and implementation plan,the main enterprises should eliminate the blind choosing target,in order to achieve the objective of enterprise development strategies,through the cooperation with external forces,to ensure the successful completion of the merger,business strategy and human resources.Corporate mergers and acquisitions to rational analysis and strong to how to get their development,to improve the competitiveness of the industry and financial distress,enhanced voice as the enterprise development goals.Cinema enterprises should work together to create a healthy and orderly competition environment,work together for the development of China's cultural industry,to meet the people's growing spiritual needs.