Research On The Motivation And Economic Effect Of Introducing Strategic Investors In Shaanxi BC & TV Network

Strategic investors are playing an increasingly important role in China’s capital market.In 2015,the central government will introduce strategic investors as an important way for mixed reform of state-owned enterprises;in 2020,the Securities Regulatory Commission issued new refinancing rules to support listed companies to introduce strategic investors..However,existing facts and related research show that strategic investors may help companies to improve their competitiveness,but they may also have adverse effects on companies.As a large state-owned cultural media company,Shaanxi BC&TV Network is facing increasing competition in the market and the complexity of the external environment,which restricts its development.It attempts to get out of the predicament by introducing strategic investors.Based on this,this article studies the motivation and economic effects of the introduction of strategic investors in Shaanxi BC&TV Network,with a view to providing reference for other companies.This article sorts out and summarizes the relevant literature on the introduction of strategic investors by enterprises,and based on clarifying the relevant concepts and theories,it uses case analysis to conduct in-depth research.First,it introduces the background of Shaanxi BC&TV Network’s introduction of strategic investors,and analyzes its motivations,including promoting strategic transformation,achieving multiple diversifications,and alleviating funding difficulties;second,tracking the realization of motivations and analyzing the cooperation path of both parties;finally Using the event research method and comparative analysis method to evaluate the economic effects of strategic investors for Shaanxi BC&TV Network.The study found that the introduction of strategic investors in Shaanxi BC&TV Network has had a positive impact on the secondary market,alleviating funding difficulties for the company and helping to improve financial performance,optimizing the business structure for the company,and accelerating the company’s strategic transformation process.This case study shows that the introduction of strategic investors by listed companies needs to clearly identify the necessity and feasibility of introducing strategic investors,select the appropriate introduction method based on the actual situation of the enterprise,and find matching partners based on the strategic needs of the enterprise and the principle of synergy.Promoting the effective integration of resources and promoting mutual cooperation goals are the keys to success.