| At present,with the arrival of the new technological revolution,modern science and technology is deeply integrated into every field of economy and finance.One hand,the pressure of competition is prominent.banks in the development of science and technology,system upgrades,high product innovation and other aspects of race each other.On the other hand,many Internet companies and other non-financial enterprises,with the help of Internet technology,quickly take a place in the fields of payment,financial management,micro credit and other fields.Anyway,the competition is heating up.The diversified changes from customers require banks to make changes.including paying more attention to the customer experience and demand,paying more attention to the interactivity,convenience,openness,sharing and so on.In the supply of financial services,new technologies are changing the traditional financial industry structure,making the process of financial intermediation simpler and easier.Building a big data set will become more important.The big data marketing is based on "customers" and"precise marketing".The big data analysis will be a good help of improving market service in the future and developing customers for banks.In the face of increasingly fierce competition,the author thinks that the China Construction Bank should find customer needs to provide better service in order to enhance customer loyalty.The big data precision marketing is the way to solve this problem.The big data precision marketing through the establishment of a unified,identifiable,full amount of personal customer information view,can help the CCB to know the customer demand better.In the customer portrait,customer depth mining,customer analysis technology support,The big data precision marketing can set up a bridge to meet customer demand and make efforts to provide one-stop,integrated services.Finally,the bank can realize the goal of simplifying process flow and meet the customer demand. |
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