Research On Marketing Strategy Of C Enterprises In The Field Of Assembly Architecture

With the increasing requirements of building in assemblage,environmental protection and standardization in China during recent years,and based on the support of the national strategy of polluting steel production capacity,the new prefabricated buildings have been springing up all over the country.The market has become more and more competitive between the traditional buildings and the new prefabricated ones.Although being vigorously supported by the national policies,the fabricated buildings are still behind the competition,which is shown in a unilateral cost over 30% of the traditional buildings,a high maintenance cost at the later stage,an immature standard and an unbalanced development of the industrial chain.Therefore,through the study of the existing market strategy of prefabricated buildings and the analysis of the example enterprise C in assembly building marketing,this paper is aimed to find out how to improve the prefabricated building marketing strategy.In this paper,the assembly architecture is defined systematically,and the macro environment and market environment of the assembly building are analyzed by means of PEST analysis,STP analysis and five force model analysis.Finally,through the analysis of the internal and external environment of the C enterprise assembly building and the marketing strategy analysis based on the 4C theory,this paper puts forward the improvement measures and implementation guarantee for the market marketing strategy of the assembly architecture of the C enterprise,and looks forward to the market marketing prospect of the assembly architecture.This thesis is sharing 8 chapters,Chapter 1 is the introduction,including the research background,purpose,the researches in domestic and foreign,the present development situation and so on;The second chapter is the theoretical basis.The third and fourth chapters mainly use PEST theory,STP,and "five force model".Such methods as macro-environment and market environment analysis of assembly architecture;Chapters 5 and 6 combined with the previous analysis and application of SWOT analysis and 4C theory to analyze and evaluate enterprise C marketing strategies;Chapter 7 proposes enterprise C marketing The implementation of safeguards for the successful implementation of the strategy;Chapter 8 is the conclusion for the whole text.