SG Enterprise Value Evaluation Program Design

Cultural media industry as an iportant part of cultural industry,which is not only becoming the people's spiritual world that is passed as the important carrier of national image,but also the value of the company.With the rapid development period of China's policy support and industry,the merger and reorganization of cultural media industry has ushered in a rapid development stage.Between 2013 and 2017,the total value of M&A transactions in Shanghai and Shenzhen stock market was 289.5 billion yuana Therefore,a reasonable evaluation of enterprise value will not only help enterprises to understand their own strength,adjust their development strategies,but also help them to evaluate the enterprise value.By using the method of case analysis,this paper designs the value evaluation scheme of SG enterprises in the cultural media industry.Based on summarizing the evaluation methods and application status of enterprise value at home and abroad,this paper analyzes the operating background from the perspectives of SG enterprise's basic situation,external operating environment and operating strategy and makes financial analysis on its assets,profit structure and quality,comprehensive ability and development prospect,and the paper takes December 31st,2016 as the base date of evaluation and selects the discounted cash flow approach and market approach to design the scheme of SG enterprise value evaluation In the design of the value assessment scheme based on the discounted cash flow approach,the evaluation data is predicted by combining with the analysis results of the current situation of enterprises so as to calculate enterprise value and stock value,meanwhile the sensitivity analysis of important parameters in the assessment process is carried out.In the design of value evaluation scheme based on market approach,comparable enterprises are selected and the value evaluation scheme is designed by using the price-earnings ratio model,afterwhile it is to calculate enterprise value and stock value.Finally,based on six dimensions point out the attention of enterprises value assessment,which include enterprise management background,financial analysis,the selection of value evaluation methods,evaluation of data prediction,evaluation index selection and comparable enterprise selection,its provides reference for the design of cultural media enterprise value evaluation.