Research On Differences Of The Entrepreneurial Competence Between Local And External Rural Tourism Entrepreneurs In Ancient Villages

Under the background of facing new opportunities and challenges in rural tourism development,rural tourism entrepreneurship as a response to the development of the times and an important way of the rural economic development in the beautiful rural construction becomes the breach of the development in accurate poverty alleviation mode.The key research object of the rural tourism entrepreneurship is the entrepreneurs and entrepreneurial mode.Small tourism businesses is an important choice especially in ancient villages.By the means of combining the characteristic of the small tourism businesses,establishing the evaluation model of the rural tourism entrepreneurship,the study analyzes the entrepreneurial competence discrepancy between local and external tourism entrepreneurs with the breakthrough point of entrepreneurs' entrepreneurial behavior.Taking the representative Xidi Village and Hongcun Village and its surrounding rural tourism destinations in Huangshan,Anhui Province as case areas,the entrepreneurial competence of local and external tourism entrepreneurs is compared comprehensively by questionnaire and data analysis.Analyzes subjective and objective factors that affect entrepreneurial rural entrepreneurship competence to discuss the internal mechanism of the rural tourism entrepreneurship and enrich the content of the rural tourism entrepreneurship research.The structure of the study is as follows,first of all,according to the general entrepreneurial behavior process,the entrepreneurial competence is included in the the rural tourism entrepreneurship as an important part.Entrepreneurial competence is an important judgment of the successful entrepreneurship.On the basis of dividing the rural tourism entrepreneurial competence into three dimensions and according to the particularity and generality of the rural tourism entrepreneurship,the study divides the entrepreneurial competence of rural tourism entrepreneurs into opportunity cognition,operation management,risk tolerance and innovation,and examines the scientificity and applicability of the dimension.Secondly,from a macro perspective,the influencing factors of the rural tourism entrepreneurship are divided into subjective factors and objective environments.Linking the analysis of the Globe Entrepreneurship Monitor(GEM),the study takes the entrepreneurial motivation and traits into the subjective factors,entrepreneurial environment into the objective environmental factors based on the stakeholders involved in rural tourism entrepreneurship and the development of the properties in rural tourism.On the basis of the division of the entrepreneurial competence and the analysis of the influencing factors,the study constructs an evaluative framework of the rural tourism entrepreneurs' entrepreneurial competence.Finally,the structural equation model based on the AMOS is established to determine weights of the influencing factors.Based on the data collected from the questionnaires,the study counts the weighting score to compare the comprehensive entrepreneurial competence in two types of the entrepreneurs.The results show that:(1)The age has a significant effect on the affordability which indicates that different age group have different willingness in bearing the risk.(2)Different entrepreneurial motivations and perceptions of the entrepreneurial environment have different effects on entrepreneurial endowments.Economic and achievement motivation have a significant positive impact on the entrepreneurial competence of the rural tourism entrepreneurs,while social motivation does not reflect its impact.In the entrepreneurial environment,the tourism market and policy have a significant positive impact on the four dimensions of the entrepreneur's competence.The natural and cultural environment as well as the infrastructure environment have not been able to exert their positive influence.(3)Local and external tourism entrepreneurs have significant differences in the characteristics.Differences in the,traits of the-entrepreneurs mainly come from the entrepreneurial motivation and the different living and cultural environments of the external and local entrepreneurs.Differences in entrepreneurial competence mainly come from the current entrepreneurial environment.As a whole,local entrepreneurs are better than external entrepreneurs in integrated entrepreneurial competence of the rural tourism.Different factors have different effects on local tourism entrepreneurs and external tourism entrepreneurs.Environmental factors have a great impact on both types of the entrepreneurs.For ancient villages,the development of the rural tourism entrepreneurship needs to emphasize the government's leading role,promote the adjustment of the tourism market,strengthen the communication and integration between locals and externals with the goal of promoting the successful entrepreneurship.