Research On Innovation Of Operation Moed Of Securities Company Counter Business Under Internet Financial Situation

In recent years,with the Internet Plus concept coming up,the development of information technology and the transformation what customers use habits and demands of the Internet,Internet finance has become a part of people’s life.Internet finance has swept the world.Under the influence of Internet finance,the traditional business handling mode of securities companies has been greatly impacted and challenged.In order to win in the intense game under the Internet financial,brokers must change the existing counters business model,a positive innovation exploring able to adapt the new path of business concentrated operation in the age of Internet development.It is particularly important to innovate,transformate and upgrade the business model.In the traditional pattern of Securities counter business handling,there are busines s process trival,business deal with low efficiency and high human operating costs,and a person can open one more securities accounts online.Under the impact of Internet finance,customers’ demand for business transactions and the vigorous development of various new businesses have accelerated the disintegration of the traditional counter business model.The new centralized counter business operation mode,which is more convenient,intensive and service diversity,is be born at the right moment under the guidance of this demand.Based on the current situation of Internet finance,the current situation of the development of the securities industry,with the use of borderless theory and Internet background,this paper revised the traditional brand positioning theory.Through theoretical analysis and comparative analysis,the paper expounds the Internet at home and abroad under the background of the brokerage business model and the counter of the financial industry development situation,compared the advantages and disadvantages of old and new counter business operation mode,This paper proposes a new scheme to adapt to the new type of securities counter business operation mode developed in the Internet age.Analyzes the feasibility of the development of new counter business operation mode and innovates the marketing mode after the new mode operation.