Define High Quality Parent-child Life

Hangzhou Wuer started in Hangzhou,China's leading Internet technology development,is a national high-tech enterprises.Wuer Kudou Pi is products network parent-child product 020 platform in Hangzhou Wuer network,is the practice of Internet plus parent-child in Hangzhou local,is based on Internet plus parent-child life,promote child love,welcomed by parents,family life education,tourism products.This research is trying to design a brand communication and integrated marketing plan for my son's cool beans,to help my son to establish a brand benchmark,clear product positioning,to win more market share and the number of users.First of all,this paper analyzes the background of the cool beans of our children's paradise.And in-depth analysis of the market,to understand my children's paradise cool Pi Pi in the macro Internet market,micro parent-child 020 platform market,as well as the face of the company's internal situation.In order to determine the product positioning and target audience,I put forward the marketing strategy and specific goals,and help cool beans PI enhance brand awareness,expand market share.