Research On Brand Positioning Of C Milk Tea Company

With the advancement of economic globalization and the increasingly fierce competition in the new tea drinks market,brand has become the most important magic weapon for enterprises to overcome enemies in the market competition.Brand positioning is the starting point of brand building and the foundation and core of brand competitiveness.Brand positioning research is the starting point for the establishment of an enterprise’s brand,as well as the cornerstone and key for an enterprise to establish its own strength.A scientific and correct brand positioning is the fundamental guarantee for building a strong enterprise.By using the research results of scientific brand positioning,formulate the index system for the evaluation of C milk tea brand positioning,and evaluate it,so as to find out its main problems in brand positioning,and find out the main differences with the scientific and correct brand positioning to make up for Due to its own shortcomings,optimizing the brand positioning effect of C milk tea companies has important guiding significance for the brand positioning work of C milk tea companies.The main problems of C milk tea company are unreasonable operation steps of brand positioning,low consumer perception of brand positioning and unbalanced brand positioning.The main reason for the problem is that C milk tea lacks a reasonable brand positioning plan,and the key characteristic factors of brand positioning are not identified;the memory points of C milk tea special products are not prominent enough,and the brand positioning information transmission is not in place;including the secondary and tertiary indicators of C milk tea There are imbalances between all dimensions within the Using the questionnaire survey method to design the C milk tea company’s brand positioning optimization plan is the steps to optimize the C milk tea brand positioning,optimize the delivery of brand positioning information to enhance brand perception and optimize weak indicators to balance the brand positioning effect.