Underlying Factors And Impact Of Social Commerce On Consumer Purchasing Decisions In Thailand

Through the research findings and analysis to the topic,it can be summarized that if any enterprise,regardless of country or size,those from People's Republic of China in particular,is interested in invest in or trade with Thailand should understand the Thai customers' behaviors.To clarify,a company needs to know the significance and impact of behaviors of Thai customers and their purchase decision,especially in social commerce sector.This relevant information will contribute to a better understanding in various attitudes of customers in social commerce sector.According to the perspectives of economics scholarship,most of the considerations are bilateral issues.China's State Enterprises in Thailand open an opportunity for Thais to establish E-commerce platform to give advice and uphold decision-making power.In order to provide additional suggestions to the customers in the future for their purchasing decisions,the government's most important innovation in social commerce is tolerance.Tolerance in this context means to give some time for some problems to be solved for example without the government's support or tolerance,Alibaba has been slowly developed in the initial process for long and is not as successful as it should be.We should focus on social media in Thailand which depends on the current status of Thai social media and how it is different from the situation in China.What I want from social commerce will be set as the main question and developed as the new perspective of social commerce in Thailand.In this paper,I will put an emphasis on innovative thinking which is a principal philosophy of social commerce that is a fundamental change.First of all,the paper will focus on how Thai consumers in the social commerce network buy the status quo.Secondly,from the literature reviewing,and reference from relevant theories and Thailand's status of the research reports to affect the majority of Thai consumers to the social commerce factors,determine the topic,background,purpose,hypothesis design,methods,etc.Thirdly,the primary data is obtained by designing and distribution questionnaires,collecting data from the questionnaires,then analyzing the survey results based on statistical data,and clustering analysis on the characteristics of consumer behavior and decision making when buying products online.Finally,according to the result.