Insurance Consumer Protection Level Measurement

With the continuous improvement of residents' income level and the continuous increase in risk awareness,insurance has become an important means for many families to avoid risks and invest in financial management.However,due to the strong professionalism of insurance products and the lag in the maintenance of insurance rights and interests,the insurance consumers' rights and interests are repeatedly infringed and cannot be effectively protected.This not only affects the protection of the rights and interests of insurance consumers but also affects the continued development of insurance companies.China's insurance industry is in a stage of rapid development.At the same time,the protection of the rights and interests of insurance consumers is still in the initial stage of exploration.In practice,there are no specific laws and regulations.In theory,the concept of insurance consumers and insurance consumption have not yet formed.Uniform opinions on the rights and interests of the people.Therefore,the research on the issues related to the protection of the rights and interests of insurance consumers has a strong realistic urgency.What is the insurance consumer,what factors affect the protection of the consumer's rights and interests,how to measure the level of protection of the consumer's rights and interests,this is the problem that this article wants to solve.First of all,this article defines the relevant concepts of the protection of consumers' rights and interests.Based on the analysis of the concept of general consumers,the concept of insurance consumers is defined from two aspects: the purpose of the act and the requirements of the main body.Fully considering the complexity of the purpose of insurance consumption and the unequal information between the parties,this article believes that the concept of insurance consumers is: in order to meet their needs for risk transfer,directly purchase insurance products and sign insurance contracts with insurance institutions,and there is no professional insurance.Knowledge,natural persons,legal persons,and other organizations that are in a weak position in the information market during the transaction process.Afterwards,it elaborates on the insurance consumers' rights and interests,which are mainly discussed in this article,and analyzes the necessity of protecting consumers' rights and interests based on the theory of consumer sovereignty and the theory of fair interests.Secondly,it elaborates the protection system of China's insurance consumers' rights and interests,and analyzes the status quo of China's insurance consumer rights and interests protection system from the aspects of protection of legislation and protection of supervision.And by collating and analyzing the relevant information released by China Insurance Regulatory Commission and newspapers such as the China Insurance News,we summarized the details of the complaints made by China's insurance consumption through the China Insurance Regulatory Commission's letters and complaints channel in the first half of 2017.Third,establish an index system for the protection of consumers' rights and interests,and divide the influencing factors of the protection of consumers' interests into endogenous and exogenous factors.The endogenous factors include indicators for measuring the availability of insurance products and services,indicators for measuring government supervision,and indicators for measuring information structure;Exogenous factors include indicators for measuring the development of the insurance industry and indicators for measuring the stability of the macro financial environment.Using entropy method to calculate the comprehensive index of the level of protection of consumer protection in China from 2007 to 2016.Finally,the increase or decrease in the protection level of the insurance consumer rights is related to the market development status and related measures of the regulatory authorities.The article considers that the change in the index in the middle of 2007-2016 requires that the protection of the rights and interests of insurance consumers needs to be established.Protecting the law and strengthening the supervision of Internet insurance.Especially in the information age,it is necessary to correctly treat the development of the Internet as a crisis and opportunity,and to use the convenience of the Internet to establish a database of insurance consumer complaints and a database of insurance institutions' information disclosure.We must also pay attention to the issue of leakage of consumer information in the network.The ability of insurance institutions to protect information security is an important indicator for examining the operations of insurance companies.Only the government,insurance agencies and consumers all pay sufficient attention to the protection of the rights and interests of insurance consumers,can we effectively improve the protection of the rights and interests of consumers.