The Research About Third Party Payment Impact On China's Commerical Bank Business Efficiency

The booming development of the third party payment gives increasingly fierce competition to our country commercial bank.As an earlier Internet banking business,the third party payment business scale has maintained rapid growth.At the same time,its technology is becoming more mature.The third party payment has strong penetration to other businesses and has a wide range of fields.Today,the third-party payment platform not only has the function to pay,also provide functions such as finance,credit and transfer.Third-party payment institution's pay licence covers more than 400 kinds of business types.Nowadays,whether based on the point of view of the main mode of Internet finance,service channel or platform construction,the third party payment is at the core of Internet finance.Due to the the change of user consumption habits,third party payments will cover a broader set of scenarios and it's substantive impact on commercial bank will increase and deepen gradually.The substantial impact on commercial banks makes banks upgrading and innovating products and services to consolidate their market position.The development of the third party payment to commercial banks is not only an opportunity,but also a challenge.So it has a far-reaching significance to explore the Internet financial substantial impact on our country commercial banks.First,the theoretical part of this paper illustrates the background and significance of this research,and summarizes relevant research results.Secondly,in order to have a more intuitive understanding,this paper introduces the meaning of third party payment and commercial bank's business efficiency,as well as the present situation.Also,this paper analyzes the positive and negative influence of third party payment on the business level of commercial Banks.In the empirical part of this paper we selected large state-owned commercial banks,small and medium-sized commercial banks and the city business banks as research object.Totally this paper slected data of the 16 listed banks in 2010-2016 years for research.Based on variable coefficient random effect model,we discuss the impact on profitability,liquidity,security and growth of commercial banks in recent years.And further this paper makes individual effect estimates to contrast different sizes of commercial banks in the face of third party payment impact the degree of reaction.According to the theoretical and empirical results,large state-owned commercial banks,small and medium-sized commercial banks and the city business banks management abilities at different levels is affected by the third party payment.The reasons are differences in main customers,business philosophy and technical conditions.When in face of the impact of the third party payment,banks can improve their abilities according to their own advantages.Finally,this paper puts forward three suggestions based on the empirical results and actual situation.Firstly,,banks should enterprises small and medium-sized market to strengthen the traditional business.Secondly,banks should accelerate the transformation of the internet,digitization and intellectualization of banks.At the same time,banks are willing to make bank business internet by strengthen cooperation with internet companies.Thirdly,banks should attaches great importance to the financial information of science and technology.For example,the introduction of the economic and information technology compound talents,increasing the technical and development innovation input.