The Impact Of Internet Finance On Commercial Banks

As an emerging financial model,the Internet finance has attracted more and more people’s attention.Its development not only has a major impact on people’s work and life,but also caused a certain impact on traditional financial institutions such as commercial banks.Therefore,it’s very necessary and important to analyze the classification and impact of the Internet finance,challenges to commercial banks,and propose corresponding measures.To truly understand the impact of Internet finance on banks,we need to separate every major business of banks and make specific analysis based on relevant data.This article begins with summary of the definition,the main form of Internet Finance and the mainstream form of Internet technology,so as to impact on commercial banks.Secondly,taking collection and sorting over the deposits,loans,total operating income,net interest income and other financial data of Ping An Bank,then we make theoretical research of special properties.In addition,through the investigation and data analysis,we can understand the development situation of Ping An Bank and the impact of financial Internet on its assets and liabilities and intermediary business.Finally,by comparing Ping An Bank with internet financial company on user number,profit model and management idea,we can make SWOT analysis of Ping An Bank on advantage、disadvantage、opportunities and challenges,and proposed the use of artificial intelligence,big data,cloud computing,block chain and other Internet financial technology to enhance competitiveness.