Research On The Countermeasures Of S Bank To Explore The Development Of Internet Finance

With the rapid development of mobile Internet,the financial industry is changing rapidly.China's Internet finance is entering a rapid development stage.At this stage,there are various Internet financial models,such as third party payment,P2 P network lending and public financing.The integration of Internet technology into the financial industry has a great impact on the traditional small and medium-sized banks in China,and has diverted the flow of commercial banks in China.Although so far,the traditional small and medium banks still have a very high position in the domestic financial industry.In the near future,the traditional small and medium banks will meet the strong competition of the Internet financial companies.Therefore,as the traditional small and medium banks,we should deeply understand the future direction of the social and financial industry,and draw lessons from the management ideas and models of Internet financial companies to ensure their invincible position in the future.The author will take S bank as an example to analyze the path of Internet finance business in traditional small and medium banks.The article first analyzes the definition,development process and current situation of Internet finance.Then,it analyzes the current situation of Internet finance,and analyses the relationship between Internet Finance and traditional small and medium-sized banks.It mainly discusses the transformation of the mode of management and business products brought by Internet finance to the traditional small and medium banks.Secondly,it analyzes the current situation of the S bank's Internet financial business.Using the SWOT analysis method,the advantages and disadvantages,opportunities and challenges of current S banking in the Internet financial business are put forward.Finally,some opinions on the development of S bank's Internet financial business are put forward,and there are some theoretical values,and there are no lack of practicalsignificance.It is hoped that it can provide a reference for the reform and development of traditional small and medium banks.