The Study Of Pingpong,the Development And Application Of The Cross-border Payment Platform

With the change of international trade pattern,the growth of the traditional foreign trade growth is weak.A large number of traditional foreign trade factories,enterprises and local brands are gradually changing to foreign trade supplier.The cross-border e-commerce based on Internet is rising rapidly.As a necessary part of cross-border e-commerce,the developing of the cross border payment is of great significance to the development of cross-border e-commerce industry in china.At present,we still face the problems of high rate,low efficiency,low discourse power and financing difficulties in the process of cross-border payment,and they are also the main factors restricting the development of cross-border e-commerce industry in china.This paper takes the problems existing in cross-border electronic payment as the breakthrough point,and provides a new way to ease the difficulties in cross-border e-commerce transactions by the example of PingPong.The paper consists of five chapters.The first part focuses on the analysis of the relevant theories of cross border liquidation,laid the theoretical foundation of cross-border payment.The second part summarizes the current situation of cross-border e-commerce in China and the development of cross-border payment at home and abroad,it also analyzes the common problems of cross-border electronic payment in China,such as high fees,slow return of funds,financing difficulties,weak international discourse rights,low security and so on.The third part introduces the background and current situation of PingPong.Analyze its political environment,economic environment,social environment and technical environment by PEST.The fourth part mainly introduces the innovation mode of PingPong,it solves the problems of cross-border payment,such as reducing the payment rate,accelerating the flow of funds,financing,high security and so on.The fifth part looks forward to the future development of PingPong,and puts forward some suggestions on the development of cross border payment in china.This paper is the application analysis of cross-border payment platform,it provides some reference for the development and innovation of domestic cross-border payment platform.Therefore,the paper is innovative and practical.